As air travel evolves in response to traveler expectations, customization is no longer a luxury — it is a given and table stakes for any airline...
Travel should be an escape, not a source of stress. Yet, while two-thirds of travelers describe their vacations as focused on rest and relaxation, according to...
The winter holidays are a key period for early bird travelers. According to a new report from Criteo, travelers are six times more likely to complete...
In the highly competitive travel industry, fostering brand love and building long-term loyalty are priority goals that present serious challenges. That’s because travelers’ trip decisions are...
Travel demand remains strong for 2025, even amidst economic uncertainty, according to Marriott Bonvoy’s Ticket to Travel research, which surveyed 20,000 consumers across Europe, the Middle...
This sponsored content was created in collaboration with a Skift partner. The landscape for travel loyalty continues to grow, fragment, and change at a rapid pace....
Skift Take As the business travel landscape evolves, travel managers face growing pressures to deliver seamless experiences and efficient solutions for their teams. Southwest’s focus on...
Skift Take As Gen Z and millennial travelers increase their travel spending, they’re turning to social media to discover, plan, and share life-changing travel. Snap’s native...
This sponsored content was created in collaboration with a Skift partner. In today’s loyalty landscape, maintaining a strong travel rewards offering is essential for any brand...
Skift Take At the Skift Global Forum in New York, we polled travel industry decision-makers to determine how they approach the rise of experiences, how they...
Skift Take In this video from Skift Global Forum 2024, Ling Hai of Mastercard discusses the future of travel, emphasizing the importance of adapting to changing...
Skift Take The newest generation of AI technology is unshackling the hospitality industry from traditional search and booking. Anna Jaffe, CEO at Mobi.ai, unpacks her predictions...