The next generation of small businesses just might be the current generation of micro-businesses. They’re the creators. The 200 million plus community that populates sites like...
The integration of social media and eCommerce has led to the rise of social commerce, a model that allows consumers to make direct purchases within social...
Shoppers of all ages are buying products through social apps, gaming platforms, and livestreams, according to new data from Horizon Media, exclusively shared with ADWEEK. TikTok’s...
The recently published RetailX Europe Top1000 360° report looks at some of the most effective digital technologies that retailers are employing. Live shoppingLive streams are interactive,...
Thousands of additional brands that use Shopify can now make their products available for creators to tag in shopping-related videos on YouTube. YouTube and Shopify have...
Merchants have much to gain if they find the way to the hearts of Gen Z consumers — and can get them to click on the...
Meta said it is expanding its business subscription program to users in India. The tech giant last year introduced Meta Verified for businesses on Facebook and Instagram, and recently...
Flip app screenshot Courtesy of Flip The emergence of social commerce flips traditional e-commerce digital retail on its head. Instead of a brand opening a digital...
When it comes to retail’s digital transformation, consumers with cash to burn are leading the charge. By the Numbers The 2024 edition of PYMNTS Intelligence’s “How...
With young shoppers increasingly seeking more social shopping experiences across digital and physical channels, Poshmark is turning to virtual, live events to generate enthusiasm and engagement....
As consumers around the world look for more engaging purchasing experiences, livestream shopping is expanding internationally. Zara, for instance, is reportedly expanding its live shopping to...
Trnd is one platform working to address points of friction across the social commerce shopping … [+] experience. Trnd The U.S. social commerce market, valued at...