American adult TikTok users are much more interested in following accounts posting about culture and entertainment than those that post about news and politics, according to...
Gen Z is choosing “micro-spending” over traditional financial milestones, analyst Riani Kenyon said. Young consumers are focusing on collectibles and self-expression amid financial uncertainty. Here’s what...
 "Lizzo shows off her weight-loss transformation in empowering TikTok videos")
Lizzo is once again inspiring her fans with her music and fitness journey. The 36-year-old artist behind hits like “Truth Hurts” and “2 Be Loved,” shared...
FAIRLAWN, Va. (WDBJ) – In one of our hometowns, a small business owner is wowing customers from across America. Based in Fairlawn, E & N Soaps...
Have you ever wondered why your clothes seem to be falling apart after only a few wears when they used to last for years? Fortunately, you...
An ESW survey found that 37% of consumers already started their holiday shopping. Shutterstock It’s not even Halloween yet, but consumers already have Christmas on the...
A nature filmmaker’s footage of a hike in the Canadian Rockies has gone viral for highlighting what appears to be the effects of climate change on...
ByteDance looks like it’s eager to make up for lost time when it comes to scraping the web for data needed to train its generative AI...
From the shower to the show, A-listers are giving bathrobes a go. At the intersection of coziness and couture are haute housecoats, rising as the cold...
“Excuse me, where are your plus sizes?” If you’re a retail worker, this question might seem like a simple request — but for TikTok users, it’s usually...
TikTok just hosted its first summit for its US e-commerce partners. The company spent much of the event pushing TikTok Shop partners to test out live...
I’ve taught digital advertising at a leading American university since 2013. Before becoming a professor, I spent 25 years helping businesses develop effective digital marketing and...