The 21 best products to buy during Ulta’s 21 Days of Beauty sale

If nothing brings you greater joy than picking up a new lipstick or hair straightener, then you’ll be just as excited as I am for the Ulta 21 Days of Beauty sale.

Happening now until Sept. 19, the premier beauty retailer is dropping more than 200 steals up to 50% off. Not to mention, I’ve reviewed the lion’s share of them.

Exclusive for Post Wanted readers, I highlighted the top products worth snagging at a discount. Especially perfect for trying your hand at some new brands and formulas, you won’t want to miss this sale.

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Below, find the greatest deals on brands like Too Faced, First Aid Beauty, Bumble and Bumble and more. You’ll want to bookmark this page as some of the products on this list will be hot off the discount press in the coming days.

As one of the best lip liners we reviewed, the Too Faced Lip Injection Extreme Lip Shaper Plumping Lip Liner comes in a variety of shades to define your pout and, impressively, is less than $15 during the retailer’s best sale of the season.

Douse your skin with much-needed hydration, brought upon by the First Aid Beauty Ultra Repair Body Lotion Cooling Cucumber. Its subtle cucumber scent, coupled with colloidal oatmeal, is geared toward sensitive skin.

For more options, check out our expert-backed guide to the best body lotions we reviewed.

You’ll want to *break free* of your other eyeshadows after trying Ariana Grande’s signature r.e.m. beauty Midnight Shadows Lustrous Liquid Eyeshadow. For less than $10 a pop, you’ll want to stock up during the Ulta sale.

Meet the hair products we love so much, we’ve gotten our family members hooked on: the Nioxin Scalp + Hair Thickening System 4 Kit. With rave reviews, you can *finally* treat your locks to a salon-grade treatment for way less.

For more options, check out our expert-backed guide to the best shampoos we reviewed.

With a silky smooth look, the Live Tinted Hueglow Jumbo Liquid Highlighter Drops is your one-drop dispenser for a glowy base. During the Ulta sale, you can exclusively big up a larger option.

If you have oily skin, the Kiehl’s Since 1851 Ultra Facial Oil-Free Gel Cream is a godsend. With a formulation that helps reduce shine and pores, this cream has the it-factor.

Available to shop Sept. 12

Stop, drop and roll to the beautyblender Original Makeup Sponge, our all-time favorite tool to blend foundations and concealers. For only $10, you can’t go wrong.

Available to shop Sept. 12

Speaking of concealers, you’ll want to treat yourself to the oh-so-fabulous Lancôme Teint Idôle Ultra Wear All Over Concealer. Available in a slew of shades, it’s one of the creamiest we’ve tried.

Available to shop Sept. 12

Meet one of the best brow products we reviewed: the Benefit Cosmetics Precisely, My Brow Pencil. As its name suggests, it’s ultra-precise and helps define the shape of your brows, especially at the top.

Available to shop Sept. 14

Sometimes, your hair needs some TLC. Fit for the job, the OUAI Fine to Medium Hair Treatment Masque is buttery soft, nourishing and great for once-weekly use.

For more options, check out our guide to the best hair masks.

Available to shop Sept. 14

Some of the best foundation brushes in the game include IT Cosmetics, so you’ll want to pick up the Brushes for Ulta Your Superheroes Full-Size Travel Makeup Brush Set at a discount. Plus, its travel pouch keeps everything organized.

Available to shop Sept. 15

Take a page (or rather, a spritz) from Jennifer Aniston’s playbook and pick up her signature LolaVie Glossing Detangler. It’s the smooth and soft product we love using in our routines.

Available to shop Sept. 15

Searching for a new makeup primer? Let it be the TULA Blurring & Moisturizing Filter Primer that leaves the skin more radiant and smooth each time we use it. Plus, its ingredients are vegan and thoughtfully curated.

Available to shop Sept. 16

One of the best night creams, unlocked. Shop the OSEA Collagen Dream Night Cream that we’ve been raving about since the first time we used it. Namely, it’s an effective overnight treatment that’ll help with the bounce and softness of your skin.

Available to shop Sept. 16

One of the best eye creams we reviewed, the belif Moisturizing Eye Bomb Eye Cream is a top product we recommend purchasing during the Ulta sale that doubles as a multi-purpose moisturizer. Yes, and yes.

Available to shop Sept. 16

Help balance out your skin tone with the INDIE LEE CoQ-10 Toner. We love its nourishing feel and love using it following our best facial cleansers.

Available to shop Sept. 17

The fresh Black Tea Anti-Aging Ceramide Moisturizer is a cream that our family members steal from us, much ado to its anti-aging focus. It’s firming, nourishing and indulgent to use.

Available to shop Sept. 18

The Bumble and bumble Heat Shield Thermal Protection Hair Mist is ranked as the best heat protectant we reviewed for its efficacy, unmatched softness and bouncy end result. During the Ulta sale, it’ll be less than $20.

Available to shop Sept. 18

With the IGK First Class Charcoal Detox Dry Shampoo, nobody has to question your dirty hair day. It’s refreshing, oil-erasing and smells like a dream.

For more options, check out our guide to the best dry shampoos we reviewed.

Available to shop Sept. 19

Though we’re heading into fall and winter, it’s still recommended to use a quality facial sunscreen daily. The Supergoop! Mineral Mattescreen SPF 40 is one of the best and won’t leave a white cast.

Available to shop Sept. 19

Though we don’t sport a matte lip every day, the MAC Locked Kiss Ink Lipstick has incredible staying power. The formula is available in plenty of shades, too.

This article was written by Victoria Giardina, New York Post Commerce Journalist & Content Strategist, who has spent countless hours researching, testing hundreds of products and comparing the latest and greatest makeup, skincare, hair and beauty items and trends to determine what’s truly worth your hard-earned cash. She evaluates formulas, textures, ingredients and more, in addition to consulting medical and industry experts. Some of Victoria’s latest conquests include reviewing the viral Korean beauty brand, Cosrx, and testing dermatologist-recommended acne cleansers. Victoria has been creating shopping guides for the New York Post since 2021 and previously held positions at Insider Reviews and CNN Underscored.