The Best Early Prime Day Fashion Deals

Photo-Illustration: by The Cut; Photos: Retailers

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Amazon Prime Day is officially on its way. The annual shopping bonanza will take place on July 16 and 17, offering hefty discounts on beauty, fashion, home, tech, and travel items.

For those who have their heart set on the nabbing the best fashion deals Prime Day has offer, we’ve got you covered. Sure, you’re probably thinking, What real fashion deals can I find on Amazon? Well, surprisingly, a good number of them. Lucky for you, we’ve navigated the maze that is the Amazon site and rounded up the best Amazon Prime Day fashion deals you can shop ahead of the event.

Get a head start on your Prime Day shopping and score affordable deals on closet essentials like white tees and underwear from brands like Hanes and Calvin Klein to best-selling activewear and loungewear. Amazon is also a great one-stop shop for accessories. Shop jewelry brands like Swarovski, score a pair of the forever popular UGG slippers, or even grab some Versace sunglasses that are almost 60 percent off. If you’re looking to nab designer clothing deals, the Shop by Shopbop has stylish sales on brands like Tory Burch, Chloé, Vince, and more.

➼ Denim
➼ Loungewear
➼ Activewear
➼ Undergarments
➼ Dresses
➼ Skirts
➼ Shoes
➼ Bags and Accessories
➼ Sunglasses

Finding the best jeans can be tricky, but finding jeans on sale may be a more enticing venture. From classic blue jeans for every day to cutoff denim shorts for all your summer activities, shop the best Prime Day denim deals on favorite brands like Levi’s, MOTHER, and more.

Probably one of the only good things to come out of the pandemic was the explosion of athleisure and loungewear. They have become somewhat of a closet essential. Shop cozy sets and everyday sweatpants like these supersoft joggers by Amazon Essentials, which are some of my favorite sweats in my closet.

Shop deals on Amazon’s best-selling workout leggings, tank tops, biker shorts, and sports bras— like the Gym People Longline Sports Bra, which stands out as a Prime Day top seller with 4.4 out of 5 stars and over 40,000 customer reviews. And if you’re in your Challengers era, you’re probably going to need a cute tennis skirt or dress for your summer-tennis sessions.

If you’re in the market for new bras and underwear, Prime Day is the time to score some of the best deals on high-end lingerie from top brands like Hanky Panky and Cosabella, as well as everyday undergarment essentials like Calvin Klein’s classic logo bralette or affordable underwear packs from Amazon Essentials.

There’s nothing like an easy, breezy dress in the summer. Truly, a dress is my go-to clothing of choice in these hot, sticky months. So if you’re looking for that easy slip-on dress (that still looks chic) or have been dying to get your hands on a piece from Sofia Richie Grainge’s Solid & Striped collaboration (on sale), shop Grainge’s coveted collection and more dress deals here.

Another easy thing to slip on in the summer is a good skirt, whether maxi or mini. Airy peasant-style skirts like Amazon’s popular Anrabees Boho Skirt are having a moment, as is a denim maxi look. And when it comes to closet staples, a silk slip skirt is a must — like this one by Vince, which comes in three colors.

You can never have too many shoes. If you’re looking to add some new shoes to your wardrobe, you can find Prime Day deals on everything from trending flats to the ever-popular UGG Slippers. There’s also a great selection of sneakers, including some of our favorites from the Cut’s list of the best sneakers for women. And for those seeking out stylish sandals for the summer, find the best deals on designer footwear from brands like Tory Burch and Giuseppe Zanotti.

You can find some great Prime Day deals on everything from designer handbags to trending jewelry. Nab this See by Chloé evening bag for nearly half-off or a sparkling Swarovski tennis bracelet — one of the most popular jewelry styles at the moment and a forever statement piece.

Whether you’re on the hunt for the best cheap sunglasses, or looking to spend some more money on stylish designer ones, you can find a wide range of sunglasses styles on sale from high-end labels to popular Amazon brands with prices under $25.