Connect with us

Fashion

The Biggest Beauty Trends From Fashion Month’s SS25 Season | Essence

Published

on

The Biggest Beauty Trends From Fashion Month’s SS25 Season | Essence

Yanshan Zhang/Getty Images

Iconoclastic hair pieces, makeup as clothes, ‘90s glamor, and luminous skin were amongst some of fashion month SS25’s standout beauty trends.

And, while last season’s fall/winter 2024 trends are at the top of our holiday wishlist, September’s looks are giving us a sneak peek into what we’ll be rocking come summer 2025.

Below, ESSENCE breaks down the biggest beauty trends spotted across runways in New York, London, Milan, and Paris.

Iconoclastic Wigs

The Biggest Beauty Trends From Fashion Month’s SS25 Season
MILAN, ITALY – SEPTEMBER 21: A model, fashion detail, walks the runway at the Bottega Veneta fashion show during the Milan Womenswear Spring/Summer 2025 on September 21, 2024 in Milan, Italy. (Photo by Vittorio Zunino Celotto/Getty Images)
The Biggest Beauty Trends From Fashion Month’s SS25 Season

At Mugler, avant-garde coiffeur Zhou Xue Ming set the tone for this season’s iconoclastic wigs, using sliced hair pieces fixed in front of ballerina buns. The look, seen on the front row’s Cardi B, reminded us of Luar’s chopped and screwed hair in New York weeks before (both living in the unusual).

“[It’s this] glassy, sleek-finished look and we’re pairing these crazy sculptures with pieces we handmade at my studio,” hair stylist Evanie Frausto told ESSENCE exclusively before the show. Back in Paris, Junya Watanabe’s wigmaker Eugeine Souleiman referenced Ex Machina with asymmetrical bald caps, while Milan’s Bottega Veneta ditched sleek hairdos with shredded afro-like wigs. 

Makeup As Clothes (And Clothes As Makeup)

The Biggest Beauty Trends From Fashion Month’s SS25 Season
Backstage at Area RTW Spring 2025 as part of New York Ready to Wear Fashion Week held at Spring Studios on September 6, 2024 in New York, New York. (Photo by Lexie Moreland/WWD via Getty Images)
The Biggest Beauty Trends From Fashion Month’s SS25 Season
MILAN, ITALY – SEPTEMBER 17: Details seen backstage at the Iceberg fashion show during the Milan Womenswear Spring/Summer 2025 on September 17, 2024 in Milan, Italy. (Photo by Saverio Marfia/Getty Images)

Makeup artist Yadim’s thumbprint makeup at Area’s 10th anniversary show tattooed the collection’s prints onto the face and body. In Milan, fabric was a non-factor at Avavav with Adidas tracksuits painted-on, meanwhile polka-dotted skin at Moschino and imitation stockings at Iceberg turned illusory beauty into a leading trend.

Grandeux Eye Makeup

The Biggest Beauty Trends From Fashion Month’s SS25 Season
The Biggest Beauty Trends From Fashion Month’s SS25 Season
PARIS, FRANCE – SEPTEMBER 27: A model walks the runway during the Loewe Ready to Wear Spring/Summer 2025 fashion show as part of the Paris Fashion Week on September 27, 2024 in Paris, France. (Photo by Victor VIRGILE/Gamma-Rapho via Getty Images)

At Loewe, legendary makeup artist Pat McGrath metallized the eyes of models using the shades Golden Muse or Lunar Luxury from her new Legends: Mega Eye Shadow Palette. A near identical winged eyeshadow shape extended from Loewe to Rick Owens, but instead of molten silver, makeup maven Daniel Sallstrom tapped Mac’s Pro Longwear Paint Pot in Tailor Grey with burnished red eye liner.

While lines at Marni created a pencil-thin bunny-hop-arched brows, eyeliner returned at Alexander McQueen. Think: double-winged with an outer line reaching straight into the hairline. Meanwhile, at Harris Reed, makeup heir Sofia Tilbury used pinched lashes and aureate shadow to turn models into Victorian Dolls.

Natural, Luminous Skin

The Biggest Beauty Trends From Fashion Month’s SS25 Season
PARIS, FRANCE – SEPTEMBER 28: (EDITORIAL USE ONLY – For Non-Editorial use please seek approval from Fashion House) A model, fashion detail, walks the runway during the Vivienne Westwood Paris Womenswear Spring-Summer 2025 show as part of Paris Fashion Week on September 28, 2024 in Paris, France. (Photo by Francois Durand/Getty Images)
The Biggest Beauty Trends From Fashion Month’s SS25 Season
PARIS, FRANCE – SEPTEMBER 25: (EDITORIAL USE ONLY – For Non-Editorial use please seek approval from Fashion House) A model walks the runway during the Acne Studios Womenswear Spring-Summer 2025 show as part of Paris Fashion Week on September 25, 2024 in Paris, France. (Photo by Stephane Cardinale – Corbis/Corbis via Getty Images)

Natural skin remained the throughline between most shows. Makeup artist Isamaya Ffrench used the clear MACximal Sleek Satin Lipstick over bronzed cheeks at Vivienne Westwood. At Miu Miu, Pat McGrath primed, perfected, and prepped the skin with her Skin Fetish: Sublime Perfection System. Meanwhile, ‘50s tradwife skin at Acne Studios was worn bare (with nothing but a pastel yellow cream shadow).

‘90s Glamor

The Biggest Beauty Trends From Fashion Month’s SS25 Season
PARIS, FRANCE – SEPTEMBER 26: A model walks the runway during the Casablanca Ready to Wear Spring/Summer 2025 fashion show as part of the Paris Fashion Week on September 26, 2024 in Paris, France. (Photo by Victor VIRGILE/Gamma-Rapho via Getty Images)
The Biggest Beauty Trends From Fashion Month’s SS25 Season
MILAN, ITALY – SEPTEMBER 21: A model walks the runway during the Dolce & Gabbana Ready to Wear Spring/Summer 2025 fashion show as part of the Milan Fashion Week on September 21, 2024 in Milan, Italy. (Photo by Victor VIRGILE/Gamma-Rapho via Getty Images)

The ‘90s never left—thin brows, grey-ige makeup, spit curls—finding cool-toned neutral glamor at Dolce & Gabanna, Casablanca, and KNWLS. At Dolce, models shapeshifted into Madonna sans the red lip, instead, opted for a soft matte nude. Grey-eige eyeshadow on the brow bone quietly reflected on the under eye at Casablanca, while makeup artist Thomas de Kluyver smudged overlined ‘90s nude lipstick at KNWLS.

The Biggest Beauty Trends From Fashion Month’s SS25 Season
MILAN, ITALY – SEPTEMBER 21: A model is seen backstage at the Diesel fashion show during the Milan Womenswear Spring/Summer 2025 on September 21, 2024 in Milan, Italy. (Photo by Rosdiana Ciaravolo/Getty Images)
The Biggest Beauty Trends From Fashion Month’s SS25 Season
MILAN, ITALY – FEBRUARY 25: (EDITORIAL USE ONLY) A model poses backstage ahead of the Avavav fashion show during the Milan Fashion Week Womenswear Fall/Winter 2024-2025 on February 25, 2024 in Milan, Italy. (Photo by Rosdiana Ciaravolo/Getty Images)

Black, white, and colored contacts were the most skin-crawling trend we spotted at a number of shows. At Diesel and Rick Owens, alien-esque pupils and amphibian white contacts were worn with both quiet and exaggerated eyeliner respectively, while Avavav’s bruised eye makeup doubled down on the unsettling nature of the trend.

Continue Reading