Connect with us

Bussiness

The fragrances successful men are wearing this year, from expensive Le Labo colognes to Old Spice deodorant

Published

on

The fragrances successful men are wearing this year, from expensive Le Labo colognes to Old Spice deodorant

  • Fragrances are skyrocketing in popularity, especially those from luxury brands.
  • Business Insider asked successful men across industries to name their favorite colognes.
  • Le Labo scents were the most popular, followed by options from Jean Paul Gaultier.

What’s that smell?

If you’ve walked through a mall, college campus, or city street recently, you’ve probably gotten more than a few whiffs of cologne.

As Business Insider previously reported, Gen Z is obsessed with smelling good. According to Piper Sandler, teen boys increased their spending on cologne by 26% last spring, and Circana reported that 83% of all young people used some form of fragrance in 2023.

But it’s not just teenagers getting in on the craze. The fragrance industry is booming as a whole.

The Washington Post reported in July that “men and first-time buyers” are among the biggest consumers of scents, leading fragrance to become the fastest-growing category of the prestige beauty market.

And smellmaxxing, the male-led trend of improving appearance and attracting others through scent, took over the social-media feeds of thousands earlier this year.

So, Business Insider reached out to successful men across industries to learn about the fragrances they like and why. Here are their picks.

Continue Reading