The Future of Shopping podcast: Why don’t consumers shop their values?

Vogue Business is delighted to announce the launch of our latest podcast series: The Future of Shopping, presented by Worldpay. This podcast is part of our new editorial package, The Future of Shopping, in which we predict how the retail landscape will be shaped over the next decade. Click here to read more.

In each episode, Vogue Business editors will unpack what comes next for e-commerce, social commerce and Web3, what will happen to malls and high streets, and how consumers will shop in the future.

In the second episode, we look at why consumers say they value the likes of sustainability, social justice and inclusion — but in reality, don’t always shop that way. Vogue Business reporter Maliha Shoaib and senior sustainability editor Rachel Cernansky speak to broadcaster, advisor and consumer behaviour expert Kate Hardcastle to unpack what she calls “pick-and-mix ethics”. In what essentially boils down to overproduction and consumerism, shoppers become disconnected from the realities of the industry. Sometimes, they’re caught up in convenience, while other times, they feel disillusioned about the future or about what real impact their shopping behaviour can make.

The episode charts out a roadmap to how the gap between values and behaviour will close in the future, including new models that brands and retailers are using to empower their customers to make more responsible decisions and upcoming regulations and legislations that will put the onus on brands, rather than consumers, to operate more responsibly.