Fashion
The Latest Fashion Collab Is In (PS: It’s with your former self)
Kate Moss for Zara. Three little words to send my dopamine levels sky-high. My index finger twitches with the primal urge to click “buy now” as I zone in on a beaded bra that whispers “Why not?”; a floral tea dress with a thigh split that’s either demure-but-mindful or might expose my bikini line; and the obligatory Glasto micro tube dress that’s really a top.
But let’s pause. This is pure euphoric recall. Because if, like me, you hoarded pieces from Kate Moss’s now legendary Topshop collections (2007-2010, a 2014 encore and the 2017 anniversary range), you already own everything Zara is urging us to buy this weekend.
Here’s the twist: that original Mossy Topshop gear is actually hotter property with Gen Z and Millennial women than the Zara range will be when it drops this weekend. A quick scroll on eBay shows a glittering Kate Moss for Topshop beaded evening jacket listed for £195, while an emerald-green party dress is on the watchlist of three people at £250.
Same goes for the sellout Bella Freud knits for M&S – OMG, the palpitations of regret that I wasn’t ready to press the “BUY NOW!” button at 7am to snag a “Blue Sky” slogan jumper… and then I remember! I saved up for a Bella Freud “Oh Wow” jumper five years ago and I’ve still got it… somewhere.
And there it is. The pull of “newness” is so utterly, brilliantly intoxicating until you take a beat and realise, “Oh, I’ve been there and got the T-shirt already,” and realise there’s joy in having been around the fashion block. Or you’ve done the horror watch that is Buy Now! The Shopping Conspiracy on Netflix.
This is particularly satisfying when you consider luxury prices have skyrocketed by 52% since 2019. The noughties were a glorious time for guilt-free fashion splurges (though, in hindsight, there should have been guilt). Today, the same items have returned at eye-watering prices – case in point, Nicolas Ghesquière’s original Balenciaga Lariat bag. I paid £725 for mine at Matches in 2006. Now it’s back, renamed as “Le City” and costing an astronomical £2,090, complete with a brand-new mega-influencer-studded campaign.
So, rather than panic-buying Zara’s “Kate Moss lite”, I took a quick trip to my airing cupboard and dusted off an old Ikea holdall – or, as I prefer to call it, my personal time capsule of noughties excess. I unearthed a red Whistles plissé midi skirt, a sunshine-yellow 1930s bias-cut tea dress, Stella McCartney platform sandals, and that Balenciaga bag, complete with receipts from 2015.
And just like that, I was ready. I can wear it all again and look like the height of fashion – or sell it all for north of £1,500. Either way, I win. This isn’t just shopping smarter; it’s having a full-on collaboration with your past self. The real fashion moment isn’t at Zara. It’s hanging, dust-covered, in your wardrobe.
What noughties gems that are right for now do you have in your wardrobe? Share with us on Stories by tagging @goodhousekeepinguk.
Melanie Rickey is the host of @Theenoughness with Melanie Rickey podcast.