The Olympics ceremonies will give a nice play to fashion

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They’re being called the fashion Olympics for a reason. This summer’s games in Paris will feature 3,000 unique looks across the opening and closing ceremonies, including styles by Louis Vuitton and Dior — both owned by premier sponsor LVMH — and a dozen emerging French and European designers.

French journalist and TV presenter Daphné Bürki, the 2024 Olympics’s stylist and costume director, assembled the team of designers, and has been working for two years with Olivier Bériot, a costume designer, to dress the performers at each ceremony. Bürki was appointed by Thomas Jolly, artistic director of the opening and closing Olympic and Paralympic ceremonies. The names of the designers are being kept under wraps.

“Each silhouette tells a story,” Bürki told reporters on Thursday during a press conference in Saint-Denis, with Jolly and Tony Estanguet, the head of the Paris 2024 Organizing Committee. “We wanted a circular ceremony, with a mix of newly created pieces, vintage, upcycled pieces. We are rewriting the codes of the ceremonies.” She declined to reveal much detail about the looks, but said, “The key word is ‘mix’: of generations between the designers, of style with inclusivity, and of sourcing with a lot of upcycling.”

Daphné Bürki, Thomas Jolly and Tony Estangue.

Photo: Paris 2024