The Swimwear Campaigns of 2024: Emily Ratajkowski for Good American, Kim Kardashian for Skims and More [PHOTOS]

In 2024, several major brands and labels took the plunge into swimsuit design, showcasing new looks and materials for the late spring and summer seasons.

High-profile collaborations for those swimwear campaigns also became a mainstay throughout the year. Emily Ratajkowski memorably styled several pieces from Good American’s swimswear line. Kim Kardashian stepped in to model pieces from Skims swimwear line as well. And Olivia Culpo collaborated with Montce on her own collection of swimwear and apparel. Mindy Kalin also collaborated with the popular brand Andie Swim on her own collection with a summertime campaign.

Brands like Safiyaa and Yitty also released debut swimwear designs, while Pacsun capitalized on the social media power of Anna Sitar for the brand’s swimwear collection.

Here, see photos from swimwear campaigns that stood out in 2024.