I say this in earnest: the primary call-to-action of the fall 2024 trends is to go touch grass. The fashion industry wants you to get off your phone and go outside—or, at least, dress the part of an outdoorsman via burly barn jackets, riding boots, tartans, and tweeds. The niche, down-to-earth way of dressing for fall 2024 harnesses the English country style trend—a fashion aesthetic that draws from the rich heritage wardrobe of a Royal at Balmoral (but without the stuffiness or politics of the aristocracy) and a dash of Bella Hadid’s horse-girl cool.
Ironically, the trend particularly resonates with city slickers as a fashion-induced fresh air fix. Prada’s weathered workwear jackets and Barbour and Carhartt’s field jackets were scattered across New York Fashion Week‘s street style. Londoner Fashion Week goers attended Burberry and JW Anderson’s runway shows in herringbone blazers, cable-knit sweaters, and felted riding caps. Even at Milan Fashion Week—seven days synonymous with classic Italian craftsmanship and anti-fad fashion—guests dined alfresco in water-wicking wax jackets and rain boots that could be worn to clean the stables and care for chickens.
A guest outside of Burberry’s Spring 2025 show in a tartan dress, suede coat, plaid handbag, and leather buckle boots.
(Image credit: Launchmetrics)
What’s most refreshing about the recent rural countryside trend is that it’s actually wearable. As I write this very article, Marie Claire’s senior fashion news editor, Halie LeSavage, sits next to me wearing a long denim skirt from Alexa Chung’s collab with Madewell, an eyelet blouse from the Kate Middleton-endorsed brand Sézane, and mahogany brown boots with a sensible block heel. J.Crew’s long barn jacket in plaid hangs at the ready on the back of her chair for when she steps out of our Midtown Manhattan office. Countryside attire is much less ostentatious than the peacocking typically seen outside of Fashion Month‘s runways (two words: no pants).
LeSavage, a self-described “later-in-life horse girl,” says she wasn’t inspired by British Isles style when getting dressed, per se, but rather the idea of accessible, “easy-to-put-together polish” that encompasses the aesthetic’s ethos. “I like how [the outfit] isn’t trying too hard—it feels very natural but specific in that it won’t age out [as a trend] in two years,” says the senior fashion editor.
A London Fashion Week guest in an outfit that works both for strolling the city’s sidewalks and when climbing a Scottish grassy knoll.
(Image credit: Launchmetrics)
She’s exactly right. Given that English country style consists of elements already central to the season—fall boots and outerwear that can stand up to Mother Nature—it’s a trend with undeniable longevity. You might already be shopping the outdoorsy aesthetic without even knowing: global fashion shopping platform Lyst reports that searches for tweed, tartan, and Aran sweaters increased significantly on the site throughout September.
But if you’d still appreciate some pointers before you start shopping with the English countryside in mind, the street style of Fashion Month Spring 2025 is a worthy guide. Ahead, outfit inspiration and on-trend items to shop await.
The English Country Style Trend in the Wild
Poppy Delevingne outside of Burberry’s Spring 2025 show.
(Image credit: Launchmetrics)
Here’s how to do fall fashion without teetering into the too-on-the-nose, nudge-nudge-wink-wink, pumpkin-spice territory: a dark plaid dress paired with a trusty trench coat.
Polo Ralph Lauren Check Wool-Blend Sleeveless Faux Wrap Midi Dress
Mango Classic Double Breasted Water Repellent Cotton Trench Coat
Behold, a far-from-boring broutfit (brown outfit) in tonal taupe and ash.
(Image credit: Launchmetrics)
When in doubt, call on the easy sophistication of suiting. A brown wool blazer and coordinating pencil skirt is a great candidate to add to your roster of fall work outfits.
Abercrombie & Fitch Wool-Blend Blazer
Rails Carolina Midi Skirt
Hark! Houndstooth, a signature print of English country style, seen at Milan Fashion Week.
(Image credit: Launchmetrics)
Sometimes, the coat is the outfit. In the case of this well-dressed Milan Fashion Week guest, a thick black and white houndstooth coat does her look’s heavy-lifting (though her bright blue denim skirt is worth mentioning, too).
Favorite Daughter The Posh Coat
Reformation Val Baggy Distressed Straight Leg Jeans
An extra knit component—a matching scarf—takes this outfit up another comfy-cozy notch.
(Image credit: Launchmetrics)
The key to a monochrome outfit is to keep the colors in the same tonal family—they should be sisters, not twins. Here, a fashion week guest takes inspiration from the fall 2024 color trends and styles a green-flecked turtleneck with an olive skirt.
Crofter Caisyn Wool Blend Turtleneck Sweater
Lauren Ralph Lauren Satin Charmeuse Midi Skirt
While it adds a particular element of cheek, you could forgo the quicky riding cap if it’s not too your liking.
(Image credit: Launchmetrics)
As it was prophesied by Marie Claire’s fashion director-cum-style-oracle, Sara Holzman, fall 2024’s hat trend is out in full force. This MFW guest opted for a horse-girl spin in Prada’s velvet riding cap—which would pair very well with the checked, horse-girl-approved coat from Kacey Musgraves’s collection with Reformation.
Relaxed Turtleneck Sweater
Reformation Cotswolds Coat
Feel free to swap this guest’s hot pants for, well, actual pants.
(Image credit: Launchmetrics)
A swinging silhouette takes a hard-working fall jacket out of the fields and into Fashion Week—or, wherever you plan to wear it.
TOTEME Khaki Country Jacket
Reformation Nancy Knee Boot
Having a bad hair day? A hair scarf will hide the damage.
(Image credit: Launchmetrics)
Vintage hair scarves were a key accessory trend of the summer and, as evidenced by this retro-inspired London Fashion Week attendee, have longevity for fall 2024, too. A scarf in Burberry’s heritage House Check won’t do you wrong.
Burberry Check Print Silk Twill Square Scarf
Babaton Long Faux Shearling Double-Breasted Teddy Coat
This preppy outfit, down to the bag’s horsebit hardware, works for both New York Fashion Week and an equestrian event.
(Image credit: Launchmetrics)
Another outfit idea to add to your workwear rotation: a yummy turtleneck, black boxy blazer, and trousers that are—and this is the key—tucked into a sleek pair of riding boots.
Free People Swim Too Deep Turtleneck Sweater
Bernardo Knee High Riding Boots
A matching pair of ruby sunnies was the cherry on top of this showgoer’s outfit.
(Image credit: Launchmetrics)
Unsurprisingly, given its pattern with historic ties to Great Britain, tartan was a common sight in the London Fashion Week street style. This guest opted for a cherry red and black lady jacket, offset with a bright pop of silver buttons.
Alice + Olivia Kidman Plaid Jacket
This Milan Fashion Week guest chose a head-to-toe Gucci Fall 2024 look.
(Image credit: Launchmetrics)
You can complement a sturdy chore jacket with tall riding boots, but a pair of rubber rain boots is a more unexpected, and therefore exciting, option to consider.
Outside of Tod’s Spring 2025 show, a guest wore a classically preppy look that still felt fresh.
(Image credit: Launchmetrics)
A sweater vest and trousers take on fresh feel with slightly contemporary tweaks—like a baggy, barrel-leg silhouette and thick, must-touch textures.
Nili Lotan Shon Wide-Leg Pants
Two iterations of checked prints in one excellent oversized blazer.
(Image credit: Launchmetrics)
If you can’t decide between textures, find a piece—like Rails’s Cody blazer—that combines them. It’s two varying looks and materials for the price of one.
