The Unexpected Fashion Phenomenon of the Season: Dress To Impress — Strike Magazines

The game also has a VIP option available to players where for a single purchase of $10, they get access to a separate in-game room with alternative options for clothes, makeup, and hair.

Dress To Impress’ scope knows no bounds, as I write this 118 thousand people are currently playing the game according to its homepage. In total, since the games launch in November it has been visited 3 billion times! It’s not even a year old yet, and it’s already one of the most popular games on the site. 

With a growing number of celebrity players and collaborations – such as the most recent Charli XCX collab which resulted in a staggering 650k active players at once – Dress To Impress’ reign has no end in sight.

The game’s platform, Roblox, is primarily a site for kids and tweens to play on, so what is it exactly that makes this game so enticing to an older crowd?

Well for starters, the game is way more complex than it appears. All the clothes is customizable with 230 individual pattern options plus a color wheel for each article of clothing. With this level of customization players creativity has no bounds. You can also layer everything, allowing for fully unique and original outfits each round. Dress To Impress offers an accessible creative outlet to any person interested in fashion.

The community element of the game is also what makes it so entertaining. The rules of social etiquette make it wrong to judge others, but let’s face it we all have opinions every once in a while – everyone’s a critic. Dress To Impress players can get quite vicious with their critiques, if they don’t like your outfit they will let you know, but that is part of the fun – it’s competition, it’s politics, it’s fashion!