Bussiness
This business analyst is available 24/7 thanks to her AI avatar
STORY: “Hi. I’m Timi AI.”
:: Antavo
Timi Garai’s been turned into an AI avatar by the company she works for.
TIMI AI: “I possess the knowledge that Antavo as a company has learned over the past ten years. I’ll be available 24/7.”
The firm runs an AI-powered loyalty platform used by global brands.
Garai works as a senior business analyst there – and the hope is the AI version will free up the real Garai.
:: Timi Garai, Antavo senior business analyst
“It can be really tiring for me to have a meeting in Asia at early morning, maybe 4 or 5 a.m. sometimes and then into late evening with the U.S. And now we have someone who can replace me at least some part of the process, how we are working with our customers, and can take over this burden from me and ease my job basically.”
:: Antavo
Timi AI’s ChatGPT-style large language models were built on Garai’s knowledge and experience.
:: Antavo
The company says Garai was the obvious choice because she could always answer questions from clients and colleagues.
:: Antavo
Available in 80 languages, they hope the AI assistant will improve the experience for their corporate clients.
Antavo’s co-founder and Chief Strategy Officer Zsuzsa Kecsmar.
:: Zsuzsa Kecsmar, Antavo co-founder and chief strategy officer
“It can access databases, do services, it can not only give information but do actions, it can advise, it has memory. So chatbots usually don’t have that and Timi AI has all of these and deep knowledge of loyalty programs.” // “This is for the marketeer, the loyalty program manager. Like they get a colleague, one extra colleague to help them.”
:: Antavo
Garai said for her, the benefits of Timi AI outweighed initial concerns about the avatar taking over some of her roles in the workplace.
:: Antavo
GARAI: “Of course there are some limitations because we are still training Timi AI but actually I’m really proud of that it has my face and voice and I didn’t have any concerns regarding to this from the very beginning because I’m used to being the commercial face or voice of something.”