Fashion
This Parisian Hotel is Giving Fashion Lovers the Ultimate Personalized Shopping Experience
Located at the iconic Four Seasons Hotel George V in Paris, So Chic, Darling! is an exclusive personal shopping and styling experience tailored for fashion enthusiasts looking to explore the hidden gems of Paris and Milan. Available only at the Four Seasons Hotel George V and its sister property in Milan, this luxury offering provides guests with carefully curated shopping itineraries led by local designers and experts.
In Paris, the experience is guided by Nathalie Oliver, a seasoned stylist with more than 20 years of expertise in luxury fashion and a deep understanding of Parisian style. The journey begins at the hotel, where guests meet Oliver for a personal styling session, during which she offers expert advice on outfit choices based on each guest’s preferences and style goals. Then, a private chauffeur escorts them through the elegant 7th district for a series of exclusive experiences. The day unfolds with visits to exclusive vintage shops featuring rare designer pieces, along with stops at lesser known yet fashionable locations known only to locals. This insider access includes charming boutiques, high-end retailers, and unique interior design shops that offer a glimpse into Paris’s artistic flair. One highlight is a visit to Garnazelle, a vibrant gemstone boutique in the heart of Paris. Here, guests can meet the designer and discover the inspirations behind her handcrafted creations.
Afterward, the experience offers a moment of relaxation at Copains, a quaint café in the artistic Saint-Germain-des-Prés neighborhood. There, guests can unwind with a selection of pastries and a quintessential Parisian coffee, soaking in the ambiance of this creative quarter. The itinerary continues with stops at an art gallery and an interior design shop that capture the cultural essence of Paris. The final stop is at Stouls, a renowned French brand known for its luxurious leather and suede collections, offering a mix of contemporary and timeless pieces.
So Chic, Darling! provides a fun and immersive journey into the fashion and culture of Paris, inviting guests to explore the city beyond the usual tourist routes. The service can be booked with or without a personal stylist, allowing flexibility based on individual preferences, but reservations must be made at least 72 hours in advance. Whether seeking high-end fashion, vintage treasures, or contemporary art, this experience captures the essence of Parisian style and sophistication.
Originally published in the November 2024 issue of Vogue Arabia