Shopping
TikTok, Amazon collaborate on online shopping amid rivalry with Shein, Temu
“We’re excited to collaborate with Amazon to offer a seamless and fun shopping experience,” TikTok wrote in a post on Thursday, which did not provide details on how many international markets are covered by this collaboration.
TikTok users will see Amazon product recommendations on the app’s “For You” feed, according to the post. In the US, TikTok users will also see real-time pricing, delivery estimates, product details and eligibility for Amazon’s paid subscription service Prime.
To complete checkout for a purchase without leaving the TikTok app, users need to link their profile with an Amazon account.
TikTok did not immediately reply to a request for comment.
Worldwide, TikTok had more than 15 million sellers on its online marketplace as of December, the company said in its first TikTok Shop Safety Report released in May.
Still, competition with Shein and Temu continues to heat up.
Shein, meanwhile, has forecast its 2025 GMV to reach US$58.5 billion, up from US$22.7 billion in 2022, The Financial Times reported in February.
Temu topped the shopping app download charts across 125 markets in 2023 including the US, where Shein ranked second, according to a report by Data.ai.