Sports
TKO Delivers Q3 Profit as Parent of UFC and WWE Prepares to Absorb Professional Bull Riders and More Endeavor Sports Assets
TKO, the parent company of UFC and WWE, delivered a healthy third-quarter profit thanks to the strength of content licensing, sponsorship and event revenue at its core sports properties.
TKO’s Q3 results reflected higher corporate expenses and costs due to the restructuring and integration efforts for WWE. TKO is also in the midst of working out a deal with its majority owner Endeavor acquire the Professional Bull Riders and other sports assets now owned by Endeavor.
TKO reported total revenue of $681.2 million and net income of $57.7 million. Adjusted earnings before interest, taxes, depreciation and amortization came in at $310 million.
UFC revenue took a year-over-year hit because it produced three more events in Q3 2023 than it did this time around. Revenue was down 11% to $354.9 million on the absence of the media licensing revenue but sponorship coin still climbed solidly by $10.2 million over the year-ago quarter. UFC’s EBITDA
WWE came in with $326 million in revenue and adjusted EBITDA of $175.3 million. WWE was boosted by a contractually guaranteed 14% increase in media rights revenue.
Last month, Endeavor disclosed that it has reached a deal to sell PBR, the sports production and media rights agency IMG and the On Location hospitality provider to TKO for $3.25 billion. The deal is expected to close in the first quarter of next year, leaving Endeavor will about 59% ownership of TKO.
With strong momentum for UFC and WWE, TKO reaffirmed its its full-year 2024 earnings guidance will come in on the higher end of the range it previously gave: Revenue of $2.67 billion to $2.74 billion and adjusted EBITDA of $1.22 billion to $1.24 billion.
TKO also plans to initiate a $2 billion stock buyback starting next year, and it will distribute $75 million in quarterly cash dividends starting March 31.
“TKO’s solid third quarter results reflect continued strength across UFC and WWE, particularly in live events and brand partnerships,” said Ariel Emanuel, chair and CEO of TKO, who is also CEO of Endeavor.
“Additionally, two weeks ago we announced the authorization of a robust capital return program and an agreement to acquire industry-leading sports assets that will power our profile, give us greater scale, strengthen our position in the sports marketplace, and accelerate returns for shareholders. Just over a year since UFC and WWE came together to form TKO, our conviction in this business is as strong as ever.”