Tops Markets, Optum Financial Boost Shopping Ease for Card Holders

Under a new partnership with Optum Financial, Tops customers can now use their S3 health benefit cards instantly at checkout on approved items, empowering them to make healthier choices.

Tops Markets LLC has formed a partnership with Eden Prairie, Minn.-based technology payment platform Optum Financial to make it easier for eligible card holders to use their health plan funds to buy eligible products at Tops stores. Under the new partnership, Tops customers can now use their S3 cards instantly at checkout on approved items, empowering them to make healthier choices. Approved items include such items as milk, eggs, bread, juices, water, yogurts, fruits and vegetables. 

“We are thrilled to offer our customers not only the convenience of using their S3 cards at Tops but also the added savings on healthier options,” said Diane Colgan, SVP of marketing at Northeast Shared Services LLC, Tops’ parent company. “This is on top of the great deals they already enjoy as Tops shoppers.”

[RELATED: Tops Markets Doubles SNAP Customers’ Produce-Purchasing Power]