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Trade Secrets at Virtuoso Travel Week, Part 3: How Can Travel Advisors Get ‘Commissions With a Comma?’ (Feat. Dondra Ritzenthaler)

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Trade Secrets at Virtuoso Travel Week, Part 3: How Can Travel Advisors Get ‘Commissions With a Comma?’ (Feat. Dondra Ritzenthaler)

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In this episode, the final in a three-part series of Trade Secrets recorded on the road at Virtuoso Travel Week in Las Vegas, co-hosts Emma Weissmann and Jamie Biesiada welcome Azamara CEO Dondra Ritzenthaler. She discusses leaving her retirement to helm the small-ship luxury cruise line, the importance of suppliers listening to trade partners, luxury travel sales techniques and what sets luxury cruise lines like Azamara apart.

Listen to Part 1 here.

Listen to Part 2 here.

This episode is sponsored by AmaWaterways.

Theme song:
Sock Hop by Kevin MacLeod (License)

See omnystudio.com/listener for privacy information.

Credit: 2024 Jenn Martinns

Resources Mentioned in This Episode and Related Reading

Dondra Ritzenthaler’s email

Mentioned in this episode: 

– Azamara World Academy

– From Travel Weekly: Azamara Introduces Advisor Training With Incentives

– From TravelAge West: Azamara Launches Travel Advisor Celebration With Enhanced Incentives

– Dondra Ritzenthaler on Humans of Travel

Ask a Question on the Podcast

If you’re a travel advisor with a question about the latest travel news, trends, best business practices or more, please call our hotline and leave a message at 201-902-2098 or send an email to tradesecrets@travelweekly.com.

About Your Hosts

Emma Weissmann is the Executive Editor of TravelAge West, a print and online magazine for travel advisors based in the Western U.S. She is also the host of the Humans of Travel podcast, where she interviews notable individuals in the travel industry about their lives — the highs and lows that make them human.

Jamie Biesiada is a Senior Editor with Travel Weekly. She is an award-winning journalist, including being named the American Society of Travel Advisors’ 2019 Travel Journalist of the Year. Her roots are in community journalism, where she was the editor of several local newspapers and a regional entertainment magazine. 

About the Show

Trade Secrets, a podcast from the editors of Travel Weekly and TravelAge West, is where travel advisors ask — and answer — questions. On each podcast, our editors will ask a veteran travel industry insider to join them and field listeners’ questions. Topics will range from business advice to industry trends, history and more — as long as it’s travel-related, we want to address it! Find Trade Secrets wherever you get your podcasts, or at www.travelagewest.com/podcasts/trade-secrets.

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