Travel Agency SmartFlyer Takes 8K SF at 530 West 25th Street

Luxury travel agency SmartFlyer booked its own trip across town to 530 West 25th Street.

SmartFlyer signed a 10-year lease for 7,900 square feet on the seventh floor and penthouse of the 77,500-square-foot Chelsea office building, landlord The Feil Organization announced.

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A spokesperson for Feil declined to share the asking rent, but average asking rent for office space in Chelsea was $74.06  per square foot in the first quarter of 2024, according to a Cushman & Wakefield report.

SmartFlyer’s current headquarters are at 347 West 36th Street in the Garment District, according to its LinkedIn page. It also lists addresses in Hohokus, N.J.; Clayton, Mo.; Atlanta; Philadelphia; and several in Australia on its website.

The agency specializes in full-service travel packages for corporate clients and deep-pocketed vacationers. 

SmartFlyer’s founder and CEO, Michael Holtz, said in a statement that the location and type of building were particularly important to the company in its search for a new home in New York City. 

“We wanted to be in a creative area to reflect our team’s brand value, as well as a space that will encourage excitement about coming to a space that most of us call home,” Holtz said. 

Compass’ David Graff arranged the deal for SmartFlyer while Andrew Wiener, Rob Fisher and Henry Korzec represented Feil in-house. Graff did not respond to a request for comment.

Weiner said in a statement that Feil is taking a “detail-oriented approach” to design SmartFlyer’s space, which includes a private roof deck and a spiral staircase connecting the penthouse to the floor below.

Feil purchased 530 West 25th and neighboring 520 West 25th Avenue in 2019 for $72 million and redeveloped both loft buildings into boutique office properties. The ground floor of 530 West 25th is currently occupied by two art galleries: Agora Gallery and Winston Wächter Fine Art.

Abigail Nehring can be reached at anehring@commercialobserver.com.