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Troy Aikman Partners with VENU in Exclusive Entertainment Venue Deal, TMZ Sports Reveals

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Troy Aikman Partners with VENU in Exclusive Entertainment Venue Deal, TMZ Sports Reveals





Venu Holding (NYSE: VENU) has announced an exclusive TMZ Sports interview featuring NFL Hall of Famer Troy Aikman, owner of EIGHT Elite Light Lager, and VENU’s CEO J.W. Roth. The interview highlighted the new partnership between VENU and EIGHT, focusing on their shared vision for transforming the live entertainment industry. The collaboration aims to strengthen VENU’s position in luxury entertainment venues and expand its brand portfolio.

Venu Holding (NYSE: VENU) ha annunciato un’intervista esclusiva con TMZ Sports featuring il Hall of Famer della NFL Troy Aikman, proprietario di EIGHT Elite Light Lager, e il CEO di VENU, J.W. Roth. L’intervista ha messo in evidenza la nuova partnership tra VENU ed EIGHT, concentrandosi sulla loro visione condivisa per trasformare l’industria dell’intrattenimento dal vivo. La collaborazione mira a rafforzare la posizione di VENU nei luoghi di intrattenimento di lusso e ad ampliare il suo portafoglio di marchi.

Venu Holding (NYSE: VENU) ha anunciado una entrevista exclusiva con TMZ Sports con el miembro del Salón de la Fama de la NFL Troy Aikman, propietario de EIGHT Elite Light Lager, y el CEO de VENU, J.W. Roth. La entrevista destacó la nueva asociación entre VENU y EIGHT, centrándose en su visión compartida para transformar la industria del entretenimiento en vivo. La colaboración tiene como objetivo fortalecer la posición de VENU en los lugares de entretenimiento de lujo y expandir su portafolio de marcas.

Venu Holding (NYSE: VENU)는 NFL 명예의 전당 선수인 Troy Aikman, EIGHT Elite Light Lager의 소유자, 그리고 VENU의 CEO인 J.W. Roth와 함께하는 독점 TMZ 스포츠 인터뷰를 발표했습니다. 이 인터뷰는 VENU와 EIGHT 간의 새로운 파트너십을 강조하며, 라이브 엔터테인먼트 산업의 변화를 위한 그들의 공동 비전에 초점을 맞췄습니다. 이 협력은 VENU의 고급 엔터테인먼트 장소에서의 입지를 강화하고 브랜드 포트폴리오를 확장하는 것을 목표로 하고 있습니다.

Venu Holding (NYSE: VENU) a annoncé une interview exclusive de TMZ Sports avec le membre du Hall of Fame de la NFL Troy Aikman, propriétaire d’EIGHT Elite Light Lager, et le PDG de VENU, J.W. Roth. L’interview a mis en avant le nouveau partenariat entre VENU et EIGHT, en se concentrant sur leur vision partagée pour transformer l’industrie de l’entertainement en direct. La collaboration vise à renforcer la position de VENU dans les lieux d’entertainement de luxe et à élargir son portefeuille de marques.

Venu Holding (NYSE: VENU) hat ein exklusives TMZ Sports-Interview mit dem NFL-Ruhmeshallenmitglied Troy Aikman, dem Eigentümer von EIGHT Elite Light Lager, und dem CEO von VENU, J.W. Roth, angekündigt. Das Interview hob die neue Partnerschaft zwischen VENU und EIGHT hervor und konzentrierte sich auf ihre gemeinsame Vision zur Transformation der Live-Entertainment-Branche. Die Zusammenarbeit zielt darauf ab, die Position von VENU in luxuriösen Veranstaltungsorten zu stärken und das Markenportfolio zu erweitern.

Positive


  • Strategic partnership with NFL Hall of Famer Troy Aikman’s EIGHT Elite Light Lager brand


  • Expansion of company’s brand portfolio in luxury entertainment sector












COLORADO SPRINGS, Colo.–(BUSINESS WIRE)–
Venu Holding Corporation (“VENU”) (NYSE American: VENU) is proud to announce a recent exclusive interview on TMZ Sports featuring NFL Hall of Famer and Owner of EIGHT Elite Light Lager (“EIGHT”), Troy Aikman, alongside J.W. Roth, Founder, Chairman, and CEO of VENU. During the segment, Aikman and Roth shared insights into their new partnership between VENU and EIGHT and their collective vision for transforming the live entertainment industry.

Troy Aikman and J.W. Roth on TMZ Sports (Photo: Business Wire)

View exclusive feature here: https://bit.ly/4iulEsL

This collaboration underscores VENU’s commitment to delivering unparalleled experiences and advancing its position as a leader in luxury entertainment venues. The partnership marks a significant milestone as VENU expands its house of brands and reinforces its dedication to innovative growth.

About Venu Holding Corporation

Venu Holding Corporation (“VENU”) (NYSE American: VENU), founded by Colorado Springs entrepreneur J.W. Roth, is a premier hospitality and live music venue developer dedicated to crafting luxury, experience-driven entertainment destinations. VENU’s campuses in Colorado Springs, Colorado, and Gainesville, Georgia, each feature Bourbon Brothers Smokehouse and Tavern, The Hall at Bourbon Brothers and unique to Colorado Springs, Notes Eatery, and the 8,000-seat Ford Amphitheater. Expanding with new Sunset Amphitheaters in Oklahoma and Texas, VENU’s upcoming large-scale venues will host between 12,500 and 20,000 guests, continuing VENU’s vision of redefining the live entertainment experience.

VENU has been recognized nationally by The Wall Street Journal, The New York Times, Denver Post, Billboard, VenuesNow, and Variety for its innovative and disruptive approach to live entertainment. Through strategic partnerships with industry leaders such as AEG Presents, NFL Hall of Famer and Founder of EIGHT Elite Light Lager, Troy Aikman, VENU continues to shape the future of the entertainment landscape. For more information, visit venu.live.

Forward Looking Statements

Certain statements in this press release constitute “forward-looking statements” within the meaning of the federal securities laws. Words such as “may,” “might,” “will,” “should,” “believe,” “expect,” “anticipate,” “estimate,” “continue,” “predict,” “forecast,” “project,” “plan,” “intend” or similar expressions, or statements regarding intent, belief, or current expectations, are forward-looking statements. While the Company believes these forward-looking statements are reasonable, undue reliance should not be placed on any such forward-looking statements, which are based on information available to us on the date of this release. These forward-looking statements are based upon current estimates and assumptions and are subject to various risks and uncertainties, including without limitation those set forth in the Company’s filings with the SEC, not limited to Risk Factors relating to its business contained therein. Thus, actual results could be materially different. The Company expressly disclaims any obligation to update or alter statements whether as a result of new information, future events or otherwise, except as required by law.

For media requests, connect with Chloe Hoeft at choeft@venu.live or 719-895-5470

Source: Venu Holding Corporation








FAQ



What is the new partnership announced between VENU and Troy Aikman’s EIGHT Elite Light Lager?


VENU has formed a partnership with Troy Aikman’s EIGHT Elite Light Lager brand to enhance their luxury entertainment venues offering and expand their house of brands.


How does the EIGHT Elite Light Lager partnership align with VENU’s business strategy?


The partnership aligns with VENU’s strategy to transform the live entertainment industry and strengthen its position as a leader in luxury entertainment venues.


What was discussed in the TMZ Sports interview with Troy Aikman and VENU’s CEO?


The interview covered insights into the new partnership between VENU and EIGHT Elite Light Lager, and their shared vision for transforming the live entertainment industry.


What is the significance of the EIGHT partnership for VENU (NYSE: VENU) shareholders?


The partnership represents a significant milestone in VENU’s expansion of its house of brands and demonstrates the company’s commitment to innovative growth in the luxury entertainment sector.





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