True40 opening new boutique fitness studio in Trussville

By Chris Basinger, Staff Writer

TRUSSVILLE, Ala.–Locals looking for somewhere to move their bodies and feel empowered will have a new place to try out come spring when True40 Studio opens in the Trussville Entertainment District.

The fitness boutique, which also has locations in Birmingham and Homewood, combines principles of strength training, cardio, barre, Pilates, and yoga for a high-intensity, low-impact workout.

“We try to focus more on our workout being a celebration of being able to move your body, not as much as like, ‘oh I have to go workout,’ and treating it like it’s a chore,” Franchisee Monica Davis said.

Davis, who lives in Trussville, started attending classes at True40 in 2022 and experienced first-hand the positive impact the workouts had on her fitness and mindset.

“I love it and I just wanted to bring it here,” Davis said.

“We have such a good community with them. I have met other women who go to the downtown location that live in Trussville who are now like my closest friends, so it’s really just so much about community with them and empowering people.”

True40 will feature instructor-led classes that range from 45-60 minutes and can be adapted to be safe for pregnancy, postpartum, and injury-recovery.

The studio will also offer monthly memberships and individual class packs, as well as a significantly discounted founding membership to celebrate its opening.

“I’m feeling really great about it,” Davis said, adding that she will also serve as an instructor at the Trussville location.

“I’m really excited and I can’t wait to have it in Trussville. I know a lot of us that go downtown are gonna be so excited to get to stay in our town for it.”

Ahead of the studio’s opening, True40 will also host a free popup for locals at Ferus on Jan. 14.