UCLA Athletics, JMI Sports Sign 11-Year Multimedia Rights Partnership – UCLA

San Diego and Los Angeles, Calif. – Today, UCLA Athletics and JMI Sports are pleased to announce the establishment of an 11-year multimedia rights partnership, beginning in the 2024-25 season. This long-term agreement with the leading media rights and venue development company comes at a pivotal moment as UCLA transitions to the Big Ten Conference, marking a new era of growth and opportunity for the Bruins.
 
“As we begin a new era at UCLA as a member of the Big Ten Conference, we’re excited to also join forces with JMI Sports to help us capitalize on a larger platform, from a multimedia rights perspective,” said Martin Jarmond, The Alice and Nahum Lainer Family Director of Athletics. “Throughout the course of our conversations with Erik Judson and JMI Sports leadership, what continually stood out was their deep understanding not only of the ever-changing world of college athletics, but also of the history and value of the UCLA Athletics brand. With their home base being in Southern California, they have strong knowledge of both the local and national landscapes. It was apparent from the start that JMI Sports wanted to partner with UCLA, and we are looking forward to working hand-in-hand with them for many years to come.”
 
Through this partnership, JMI Sports will leverage its extensive expertise in securing high-value sponsorships, developing innovative marketing strategies, and building purpose-driven partnerships to elevate UCLA’s national profile. The collaboration will also focus on creating unique fan engagement opportunities, both on campus and in the broader Los Angeles market, which is set to remain a hub of global sports and entertainment in the coming years.
 
“We are thrilled to partner with UCLA Athletics to develop a first-class multimedia rights enterprise that will advance the business objectives of the Bruins,” said Erik Judson, CEO of JMI Sports. “With an incredible history of success, including legendary student-athletes, coaches, and teams, UCLA has established itself as one of the most important brands in college athletics. We are committed to delivering innovative solutions that enhance the fan experience, elevate the Bruins’ brand, and create lasting value for all stakeholders to build on their storied legacy.”
 
This partnership marks a significant milestone for JMI Sports, as UCLA becomes the company’s first partner school in Los Angeles and the Big Ten Conference. As UCLA Athletics becomes a part of the collaborative network within JMI Sports’ portfolio, including University of Utah, University of Kentucky, Notre Dame, University of Pittsburgh, University of Georgia, and San Diego State University, this partnership sets the stage for a decade of innovation, growth and unparalleled success in collegiate sports marketing. Leading the collaboration between JMI Sports and UCLA Athletics is Peter Thuresson, Senior Vice President at JMIS Properties.
 
“Returning to Los Angeles to lead the JMI Sports partnership with UCLA Athletics is an incredible opportunity,” said Thuresson. “As UCLA moves to the Big Ten, we’re well-positioned to expand the Bruins’ presence on a national scale and build purpose-driven partnerships that will strengthen and enrich the Los Angeles community.”
 
For more information on UCLA Athletics, please visit uclabruins.com.
 
For more information on JMI Sports, a leading media rights and venue development company dedicated to transformative partnerships, please visit jmisports.com.