United Supermarkets runs gamified New Year’s fitness challenge

United Supermarkets has a New Year’s gamification campaign.

A Texas-based supermarket chain is once again launching a monthlong January campaign designed to help customers eat healthier.

United Supermarkets, which operates as a separate division of Albertsons Companies Inc., is returning its “28-Day Challenge” campaign to its United Supermarkets, Albertsons Market, Market Street, and Amigos banners through Jan. 28, 2025. 

The program, first launched in January 2024, features a series of interactive games and actions linked to customers’ loyalty accounts that the retailer’s registered dietitian designed to help users establish realistic objectives for improved wellness. 

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United Supermarkets developed the promotion was developed in partnership with loyalty program solution provider TCC Global, a leading loyalty program solution provider.

“Most of us start the new year with a fresh set of goals for our lives and the 28-Day Challenge was created to help our guests make progress in their efforts on their journey to health,” said Tony Crumpton, chief marketing officer at United Supermarkets. “We had great feedback from a successful campaign in 2024, so the new 28-Day Challenge is even better and can be more impactful on that journey.”

The 28-Day Challenge includes activities designed to help customers keep track of their fitness and wellness progress, form healthier eating habits, and improve overall nutrition. Each game or activity completed enters the customer into the campaign’s grand prize of $500.