Unscripted: PushPress’ Dan Uyemura on the Future of Fitness Software

A former gym owner who created PushPress after becoming disenchanted with his software provider at the time, Uyemura has a clear vision of how tech should work for independent gyms

In the latest episode of Athletech News’ Unscripted podcast, Dan Uyemura, co-founder and CEO of software platform PushPress, joins co-hosts Edward Hertzman and Eric Malzone for an in-depth look at how technology is changing the business of fitness. 

Uyemura, Hertzman and Malone discuss the origins of PushPress, how the platform designs software to actually work for independent gyms and studios, and how small business owners can change their lives by harnessing tech in the right ways. Watch this episode of Unscripted for unfiltered takes on the following:

• Why fitness brands are better off with software that’s built by fitness industry experts
• The unique pain points of running a gym or studio, and how tech can help
• How gym owners should be leveraging AI now and in the future

Key Talking Points:

• (0:00 – 3:09) Introductions
• (3:09 – 5:48) The origins of PushPress
• (5:48 – 8:58) Challenges faced by independent gym owners
• (8:58 – 18:02) The role of technology in gym management
• (18:02 – 23:30) PushPress insurance and cost savings
• (23:30 – 26:31) The impact of AI on gym management
• (26:31 –30:07) The undesirable effects of private equity in fitness
• (30:07 – 33:00) Common pain points for gym owners
• (33:00 – 38:54) The importance of retention over acquisition
• (38:54 – 41:38) Building a sustainable fitness business
• (41:38 – 51:26) Conclusions and reflections on entrepreneurship