US brand Perfect Corp. enters luxury fashion with Wannaby acquisition

Wannaby, known for its virtual try-on technology and digitalization solutions for the fashion industry, has served over 30 top-tier luxury brands. By integrating Wannaby’s innovative solutions with Perfect Corp.’s state-of-the-art beauty tech solutions, the company is set to redefine the digital experience in the fashion and beauty sectors. This strategic move expands Perfect Corp.’s capabilities and solidifies its position as a technology leader in the luxury fashion domain.

Perfect Corp. is acquiring Wannaby Inc., an expert in virtual try-on tech, to expand into luxury segments like shoes, bags, and apparel.
This move enhances its fashion tech capabilities and strengthens its collaboration with Farfetch.
The acquisition aims to redefine digital experiences in beauty and fashion, with completion expected soon, pending customary conditions.

Alice Chang, Founder and CEO of Perfect Corp., commented, “By welcoming Wannaby’s capabilities into our portfolio, we are poised to enrich our digital solutions and reinforce our presence in the fashion tech landscape. This expansion into new fashion categories such as shoes and bags demonstrates our commitment to innovation and our ability to deliver exceptional value to clients across diverse sectors.”

This acquisition also marks the beginning of a collaborative relationship between Perfect Corp. and Farfetch. After the acquisition, Farfetch will continue to utilize Wannaby’s solutions to enhance the digital shopping experience, reflecting a shared vision for the future of fashion technology.

The acquisition is expected to be finalized in the coming months, subject to customary closing conditions.

Note: The headline, insights, and image of this press release may have been refined by the Fibre2Fashion staff; the rest of the content remains unchanged.

Fibre2Fashion News Desk (RM)