US Holiday Shopping 2024

Table of Contents

Executive Summary

Holiday season sales growth will accelerate in 2024

Timing will take on greater importance during the 2024 holiday shopping season

Holiday shoppers will prioritize essentials and modest splurges

Retailers will battle to help consumers stretch their budgets

How can brands and retailers set themselves up to win the holiday season?

EMARKETER Interviews

Sources

Media Gallery

About This Report

Amid shifting consumer priorities, competitive promotional activity, and an unusual calendar, brands and retailers must fine-tune their holiday 2024 marketing strategies to maximize sales during this critical period.