US unscripted prodco Apploff Entertainment promotes Rayna Apploff, Zach Gelfand

LA-based unscripted outfit Apploff Entertainment has bolstered its creative team with the promotions of Rayna Apploff to VP of talent and Zach Gelfand to manager of development.

In her new role, Apploff will be responsible for casting all contestants and celebrities in the prodco’s gameshows, including Don’t Forget the Lyrics! and Beat Shazam, both for Fox.

She is also tasked with nurturing the relationships between hosts and partnering networks across the company’s portfolio of IP.

Apploff has spent 15 years at Apploff Entertainment, previously serving as co-executive producer and supervising producer.

Her credits include the Fox formats Game of Talents, Mental Samurai and Don’t Forget the Lyrics, plus The Wheel (NBC) and Lotería Loca (CBS).

Prior to joining the company, Apploff worked on gameshows such as America’s Got Talent and The Marriage Ref, both for NBC, plus Match Game, Password and Press Your Luck for ABC.

Zach Gelfand

Meanwhile, as development manager, Gelfand will play a key role in shaping the company’s current slate, by collaborating with producers, showrunners and creative teams.

In his two years with Apploff Entertainment, he has supported programming including Don’t Forget the Lyrics, Beat Shazam, We Are Family and Lotería Loca.

Jeff Apploff, president and CEO of Apploff Entertainment, said: “Both Rayna’s and Zach’s promotions represent the culmination of their core values in fostering an environment of excellence and innovation.

“Their advancement not only recognises their individual achievements but also underscores the company’s commitment to delivering fresh, captivating entertainment experiences to audiences worldwide.”