Victoria Beckham is experiencing a resurgence after several years of big financial losses.
In 2023, her namesake company achieved record revenues and double-digit growth for the third consecutive year.
And in the past month alone, numerous celebrities, including Demi Moore, Nicky Hilton and Eva Longoria, have been spotted wearing the luxury brand. It even featured in the Netflix drama The Perfect Couple, worn by Nicole Kidman in her role as Greer Garrison Winbury.
Royals across the globe have also embraced the label, with Sophie, Duchess of Edinburgh, Queen Letizia of Spain and Queen Mary of Denmark all donning Victoria Beckham designs in September.
This surge in interest coincided with the unveiling of the spring/summer 2025 collection, which received widespread acclaim during Paris Fashion Week.
Queen Mary of Denmark wore a Victoria Beckham blouse to The Education Awards in Copenhagen in September
Moving the bi-annual show from London to Paris in 2022 was a strategic move to enhance the brand.
Indeed, Victoria Beckham has come a long way since debuting her first collection -just 10 dresses – to a room of skeptical fashion editors in New York in 2008.
She is now launching her fourth perfume, a vanilla scent named 21:50 Rêverie, which featured in her latest runway show. Interestingly, perfume sales have significantly boosted online revenue.
Today, Victoria Beckham’s eponymous label serves as the foundation of the modern woman’s wardrobe, offering versatile and wearable pieces that embody a sophisticated sense of modernity.
Developed at the London atelier, her collection of ready-to-wear clothing, footwear, eyewear and leather goods celebrate British luxury with a subtle contemporary twist.
The fashion house specialises in tailored garments, such as dresses, denim and separates, enhanced by signature details including off-kilter prints, modern silhouettes and unique colour palettes.
Two of the brand’s most prominent supporters, Catherine, Princess of Wales, and Meghan, Duchess of Sussex, have long-standing ties to the British label.
While Kate Middleton has only publicly worn three items from Victoria Beckham’s range – a dress, a tote bag and sunglasses – her ‘Quincy’ tote dates back to July 2016, when she introduced it at the Wimbledon women’s semi-finals.
Kate Middleton chose an elegant Victoria Beckham cotton-blend dress for her Shaping Us campaign in Leeds in January 2023
Kate’s Victoria Beckham ‘Quincy’ tote dates back to July 2016, when she introduced it at the Wimbledon women’s semi-finals
Meghan stunned in a turquoise T-shirt dress by Victoria Beckham at the Endeavour Fund Awards in 2020
Meghan has worn Victoria Beckham designs on multiple occasions, including at the Commonwealth Day service in 2019 (left) and on Christmas Day in 2018 (right)
She later sported a distinctive pair of Victoria Beckham sunglasses during the 2023 and 2024 Wimbledon Championships.
Additionally, Kate chose an elegant Victoria Beckham cotton-blend dress for her Shaping Us campaign launch in Leeds in January 2023.
Victoria’s husband, David, has a long-standing friendship with Prince William, and the couple attended William and Kate’s wedding in 2011.
Victoria even shared posts from the Prince and Princess’s Heads Together campaign during the Covid lockdown in 2020.
She also reportedly reached out to Kate during her preventative chemotherapy cancer treatment, sending her a pamper package.
When Prince Harry and Meghan Markle were working members of the Royal Family, the Beckhams maintained a close relationship with them, too, attending their wedding in 2018.
Meghan has worn Victoria Beckham dresses on multiple occasions, including on Christmas Day in 2018 and at the Endeavour Fund Awards in 2020.
However, after the Sussexes reportedly accused the Beckhams of leaking stories about them to the Press, their friendship deteriorated.
Recently, however, Meghan has been spotted wearing some of Victoria’s designs once again, which might indicate a potential reconciliation between her and the fashion designer.
Sophie, Duchess of Edinburgh, is a dedicated supporter of the British brand, having showcased nearly 30 pieces over the years. Pictured left in 2015 and right in September this year
Victoria Beckham’s popularity extends beyond the UK, with Queen Letizia of Spain (right) and Queen Maxima of the Netherlands (left) leading the way
Queen Letizia of Spain visits a school while wearing Victoria Beckham’s ‘Harlow’ cut-out shirt
Sophie, Duchess of Edinburgh, is a dedicated supporter of the British brand, having showcased nearly 30 pieces over the years.
Most recently, she wore a pair of wide-leg wool trousers at a British Fashion Council event in London. The striking design, inspired by 1970s aesthetics, features the brand’s signature modern flair.
Victoria Beckham’s popularity extends beyond the UK, with Queen Letizia of Spain and Queen Maxima of the Netherlands leading the way.
Letizia has shown particular enthusiasm for Victoria Beckham’s recent collaboration with High Street retailer Mango, stepping out in the distinctive ‘Harlow’ cut-out shirt.
Launched in April to celebrate Mango’s 40th anniversary, the affordable collection included slinky bias-cut dresses, sharp tailoring and beachy knitwear – all pieces that could easily fit into the designer’s own wardrobe.
The sold-out range offered the brand’s signature looks at a more accessible price point, broadening its appeal to a wider audience.
