Walmart Releases First Annual State of Adaptive Retail Report

“Advancements in technologies like augmented reality and artificial intelligence are transforming how consumers engage with retailers,” said Richard Kowalski, Sr. Director, Business Intelligence at Consumer Technology Association, who reviewed the report before publication. “The latest research from Walmart and Morning Consults shows that consumers have high expectations for how technology will improve their shopping experiences in the future. Retailers that use technology to provide consumers with more personalized shopping journeys that seamlessly integrate into their lifestyles are the ones who will win in this Adaptive Retail era.”

While this year’s report provides a variety of insights, this study is a snapshot of Adaptive Retail as it stands today, capturing a single point in time. Customer preferences are ever changing, which is what makes this innovative approach to retail more powerful.

As consumers evolve, so must our strategies. The strength of Adaptive Retail lies in its ability to shape itself to these fluctuations, ensuring it remains relevant and effective in meeting customer expectations.