Walmart’s Black Friday deals event starts today — what to shop, according to an expert

Walmart will offer shoppers a series of three Black Friday deal events this year, according to a press release. The first kicks off today (Nov. 11) at 5 p.m. ET for all online shoppers via walmart.com and the Walmart app. Paid Walmart Plus members can access the sale five hours early, at noon ET. (If you’re not a member, you can join for 50% off right now!) Per the release, the deals land in-store on Friday, Nov. 15 at 6 a.m. local time.

Shoppers can expect a second batch of Walmart Black Friday deals to drop online Nov. 25 (again with early access starting at noon for Walmart Plus members before opening to the public at 5 p.m.) and in stores Nov. 29. And the retailer is not leaving Cyber Monday out — more major discounts will arrive on Dec. 1!

Nestl Bed Sheets Set

Think ahead to all of those holiday visitors — it’s the perfect time to refresh your bedding, especially now that this set with over 8,500 rave reviews is a whopping 71% off! Falik knows that softness is paramount when it comes to sheets and pillowcases, so she loves that these are double brushed on both sides and softer than Egyptian cotton, per the brand. They’re also breathable, hypoallergenic and cool to the touch, so your bed feels fresh and crisp when you climb into it at night. Chose from any one of the 55 different colors to match your bedroom, in sizes fit for a twin to a California king.

Keurig K-Express Essentials Single Serve K-Cup Pod Coffee Maker

Looking for the perfect gift for coffee aficionados who are tight on space? This single serve solution is the way to go, especially for college or grad students — and while it’s marked down to less than $30. It has a large reservoir, so you can brew multiple cups before refilling, and you can even make a second cup right after the first without waiting for the water to reheat. For anyone on the go, it’s also travel-mug friendly so you can brew up a fresh cup and run right out the door. Falik also suggests putting it in your guest room to give hotel vibes for holiday visitors. And, if you really want to impress your guests, accessorize it with a festive mug and some fixings for a DIY coffee bar.

Topvision Sound Bar

This compact, bluetooth-enabled sound bar will upgrade everything from game day viewing parties to family movie nights with a louder, more immersive experience. It can be mounted on a wall or placed atop a media console, and reviewers have said that it is very easy to install. In addition to pairing with your TV, Falik loves that it can connect via Bluetooth to mobile devices so you can set the mood with your favorite playlist at upcoming holiday parties. Or, place it in your bathroom and stream spa music for some at-home R&R.

Cate & Chloe Bethany 18k White Gold Plated Hoop Earrings with Swarovski Crystals

Classic hoops at 86% off are a no-brainer for bulk buying holiday gifts! With 10 round cut Swarovski crystals, these are perfect for everyday wear but also have just the right amount of sparkle to dazzle when getting dressed up for holiday parties. Falik loves the latch-back closure that ensures a secure fit, even if you decide to sleep in them. Choose from yellow gold, rose gold or white gold plated finishes — all made from hypoallergenic brass, making them suitable for sensitive ears, per the brand.

Michael Kors Jet Set Travel Medium Dome Crossbody

A classic designer bag for over 70% off is not a deal we see often, and this crossbody is smartly designed to be your go-to on a daily basis. It has a slip-in pocket for easy access to things you need on-the-go, a zipper closure for the main compartment to keep your valuables safe and features the classic Michael Kors logo print that everyone (Falik included) loves.

Razor RipRider Mini Tricycle

Falik loves gifts that get kids (ages three and up) outside and off of their screens. The three-wheeled trike can do 360 degree spins, cruise effortlessly through turns and is built to last. Plus, the front tire is airless so it will never go flat — one less thing for parents to worry about! The welded steel frame on this scooter is also super lightweight so you can easily hang it up in a garage, pop it in the trunk of a car or carry it to the park.

The Shop TODAY editors and writers search the internet to find the best products out there. We combed through thousands of products on sale during Walmart’s 2024 Black Friday Deals event to highlight the best worth shopping, including recommendations from shopping expert Jenn Falik. We also considered factors like a high average rating, specific user feedback and discount level.

For sponsored content, the Shop TODAY editorial team independently chooses, tries and reviews products to recommend that are sold by the advertiser. The advertiser does not review or approve the content. Learn more about Shop TODAY.

• Jenn Falik is a fashion and beauty expert known for her appearances on TODAY, as well as her shoppable newsletter, The Ultimate Edit. Previously, Falik worked at Alison Brod Marketing Communications where she developed campaigns for top beauty and fashion brands. She also holds a degree in Marketing and Communications from the University of Pennsylvania. When Falik isn’t sharing her favorite finds on TODAY, she can be found at home in Westport, CT with her husband, Brian, daughters, Alexa and Goldie, and their rescue pup, Norman.