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What Google’s new antitrust suit means for its adtech business

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What Google’s new antitrust suit means for its adtech business

The antitrust trial between Alphabet’s Google (GOOG, GOOGL) and the Department of Justice begins on Monday, September 9. The DOJ’s suit targets Google’s ecosystem of advertising technology businesses.

Yahoo Finance legal reporter Alexis Keenan explains how Google’s adtech network operates, how it supposedly forms a monopoly, and what the trial’s ultimate results mean for Google and its parent company, coming after a judge ruled that Google illegally maintained a monopoly on search in August.

For more expert insight and the latest market action, click here to watch this full episode of Market Domination.

This post was written and updated by Luke Carberry Mogan.

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