What’s Next for Quick-Commerce in Fashion? Predictions for 2025 and Beyond – Fibre2Fashion

In 2024, convenience was not just about getting your food in 30 minutes—it is about getting that perfect outfit or accessory on the same timeline. Quick-commerce, or Q-commerce, is changing the way we shop, and it is growing fast. In India, where convenience is a huge driver for shoppers, Q-commerce platforms are expanding their offerings to include fashion items. Redseer Strategy Consultants has indicated that the Q-commerce market will grow by 75-85 per cent in FY 2025, reaching $6 billion in Gross Merchandise Value (GMV). And as more platforms offer fashion items, everything from clothes to accessories can now be delivered within 60 minutes, right to your door.

As consumers increasingly look for speed and convenience, there is a growing demand for platforms that can deliver fashion items quickly. The future of fashion retail will be shaped by the ability of Q-commerce platforms to get people their purchases fast – think everything from a pair of shoes you have been eyeing for days to a new jacket for a last-minute evening out.

The trend towards quick-delivery platforms in the fashion world is not just about speed; it is also about catering to a new, younger generation of shoppers. This generation is technology-savvy, expects more from their online shopping experience, and is not willing to compromise on convenience. With smartphones in hand and 60- to 90-minute delivery windows possible, shoppers can expect an instant solution to their fashion needs.

The trends and predictions for 2025 indicate that convenience, speed, and personalisation will only become more integral to how we shop, creating new opportunities for both consumers and retailers and brands alike.

Diversifying Beyond Groceries

As fashion becomes a larger part of the Q-commerce ecosystem, the opportunity for growth is enormous. In fact, clothing and footwear are already two of the most popular categories for online shoppers in India. According to a 2024 Statista survey, 61 per cent of consumers chose clothing and 44 per cent chose shoes as their preferred online purchases. These statistics suggest that fashion has the potential to be a key player in the Q-commerce sector, particularly as platforms begin offering not just basic items but also premium, high-value products.

In addition to speed, platforms will differentiate themselves through the variety of products they offer. With a 30 km radius of delivery possible, these platforms will enable customers to shop from a broad range of options, including premium and niche brands, not limited to basic essentials but high-quality fashion items as well.

Impulse Purchases and Seasonal Shopping

One of the interesting aspects of Q-commerce in fashion is how well it aligns with impulse shopping. Many consumers, especially when it comes to fashion, are likely to buy on a whim. Whether it is a new pair of shoes during the festive season or a trendy jacket for a night out, Q-commerce allows consumers to make those impulse buys and have them delivered instantly.

In the future, Q-commerce platforms will likely ramp up their efforts to capitalise on seasonal and impulse-driven purchasing. Imagine browsing through your Q-commerce app during Diwali and seeing exclusive, limited-edition fashion collections or seeing that perfect accessory that you had not even realised you needed but now cannot live without. Platforms that tap into this emotional and time-sensitive buying behaviour are going to drive a lot of sales, especially as seasonal trends become more embedded in the online shopping experience.

By integrating artificial intelligence (AI)-driven technology, platforms will offer highly personalised shopping experiences, making it easier for shoppers to make impulse purchases based on their preferences and browsing history, further enhancing the consumer experience.

Expanding Into Tier 2 and Tier 3 Cities

One of the major advantages of Q-commerce is its ability to reach people in areas beyond the metropolitan cities. As smartphone penetration grows and the internet becomes more accessible, even people in tier 2 and tier 3 cities are beginning to demand convenience in their shopping experiences. This is a significant opportunity for Q-commerce platforms, as they can now tap into a largely underserved market.

The Q-commerce model is particularly well-suited for these areas, where consumers may not have easy access to high-end fashion stores. With the ability to deliver within an hour, Q-commerce can provide these consumers with access to products that they might otherwise have to wait for or travel long distances to find. Fashion, in particular, stands to benefit from this shift, as people in these regions will be able to shop for the same trendy and high-quality products as those in the cities, without the wait.

Hyper-Personalised Shopping

One of the key trends shaping Q-commerce, especially in fashion, is personalisation. Shopping today is all about the customer experience, and consumers are increasingly expecting online retailers to understand their preferences and deliver products that fit their needs. By 2025, platforms will likely use AI to create highly personalised shopping experiences. This could include tailored product recommendations based on past purchases, browsing behaviour, and even location.

For example, a fashion shopper could receive a tailored list of items that are trending in their region or even discounts on products they have shown interest in before. The ability to create these personalised experiences in real time will allow Q-commerce platforms to not only engage consumers but also build trust, encouraging repeat purchases. For fashion brands, this could be a major opportunity to boost customer loyalty, especially when combined with instant delivery options.

As we look towards 2025 and beyond, it is clear that Q-commerce will continue to disrupt the fashion industry. As more platforms start offering quick deliveries of fashion and lifestyle products, the convenience factor will continue to attract consumers who expect speed and quality. The ability to make impulse buys, shop seasonally, and discover new products, all delivered almost instantly, is changing the way people shop. Additionally, by using real-time data, they will offer highly relevant products to customers, creating a seamless shopping experience that taps into the desires and needs of the consumer.

New-age marketplaces, especially those focused on Q-commerce, are built for this very shift. Their quick delivery models, personalised shopping experiences, and ease of access provide a unique opportunity for brands to reach a broader, more diverse audience. Partnering with these platforms opens doors to new growth potential, offering not just faster service but better visibility and access to a tech-savvy consumer base.

For brands looking to stay ahead in an increasingly competitive market, collaborating with these Q-commerce platforms is an effective way to leverage the growing demand for speed, convenience, and personalisation in fashion. With Q-commerce, the future of fashion retail is here, and the time to embrace it is now.