When and why was Victoria’s fashion show stopped? Know if It will be inclusive after return in 2024

The Victoria’s Secret is back. The lingerie brand announced that its fashion show which was suspended in 2019 due to a series of controversies and poor ratings will return later this year. An investigation by the New York Times in 2020 revealed that the company promoted a Culture of misogyny. Recently, L Brands, the parent company of Victoria’s Secret stated that they were working towards improving corporate governance and promoting an inclusive approach in the company.

Fashion show launched on Prime Video

Ever since the company split from its parent company in 2021, it has been reported that it has been working towards adopting an approach to become relevant to women again. It began to promote body-positive models and this was seen during a fashion show it launched on Prime Video in 2023.
The company was seen to be promoting lean models and was seen to be encouraging diet strategies instead of promoting an all-inclusive approach of models who were of different sizes.

Influencers praise Victoria

Many social media influencers such as Ella Halikas, Kristina Zias and Raeann Langas were among those who welcomed the decision of the company to restart its fashion show. Many of the influencers have partnered with the company in recent times.

Does Victoria represent all women?

Under its brand value section, the company shared that it represented all women. It wrote, “We represent all women”. This was in August 2023. The company also said that it shall be promoting an inclusive and sustainable model of fashion.

Share prices fall down

These initiatives were considered to be praiseworthy but the company’s stock has not been performing well. Ever since the company became public and got listed, its share price fell from $42 per share to $21 per share. The company confirmed that it is committed to upholding inclusive values. The date of the show has not been announced yet. However, it is expected that the show will be organized sometime in the fall of 2024.

FAQ’s

1. Who is the CEO of Victoria’s Secret?
Martin Waters serves as the CEO of the company. He previously served as the CEO of ‘L’ Brands from 2008 to 2021. He is known for his business acumen in the retail sector.

2. Has there been any Indian model chosen by Victoria’s Secret?
Moni Kangana Dutta is the top model from India chosen by the company. She has also acted in a few Bollywood films.