When Fashion People Invest in Timeless, High-Quality Knitwear This Is The Brand They Turn To

In recent years it feels as though fashion has been through a reset. Take a glance at the runways and you’ll notice through the extravagance and fan-fair that a new aesthetic is quickly taking hold, one with a focus on enduring designs and wearability. Where once we saw show-stopping trends that defined a season and were swiftly moved on from when the following year rolled around, the very best brands are appealing to a slower sense of shopping, with longevity, high quality and the wearer in mind. Of course, there will always be punctuations of drama, through feathered skirts or sky-high heels, but in this era of timeless appeal, the heels accompany an understated dress, and the skirt is paired with a simple knit.

All that to say, there’s been no greater time for basics. Our white shirts, classic tailoring and trusty knitwear are no longer background players but integral parts of our understated outfits. Within this time of refinement, colour is even more important, texture more noticeable than ever, and simplicity is a word to be celebrated, rather than overlooked. And one brand that has always had refinement at its core is The Row.

Founded by twins Mary-Kate and Ashley Olsen, the pair have quickly become fashion’s darlings as straight from inception the brand’s aesthetic was clear. The pieces are timeless, noticeably high in quality, and each has just the right amount of modernity embedded through an oversized fit or perfectly placed drape to still balance its forever nature. You’ve probably seen your favourite fashion people wearing the brand, but if it weren’t for a tag or mention, you might never know. You’ll find no logos or monograms to shout the brand’s identity, or trending detailing that could fall out of favour when the next season arrives. It’s the definition of whispered wealth.

With such a defining aesthetic it’s no wonder that many an It piece can be credited to the brand. We’ve sung the praises of The Row’s Zip-Up Boots, a consistent wish list contender any time autumn rolls around, marvelled at the craftspersonship of its tailoring and consistently refreshed our tabs in the hopes of getting our hands on the elusive Margaux bag. What each cult piece has proven is that they’re here to stay. Some have years of existence and still remain prevalent features on the very best dressed around, demonstrating just how timeless the designs are. But one category that I believe doesn’t get enough praise is the brand’s knitwear.

Neelam wears a sweater by The Row.