When is Amazon Prime Day 2024? Here’s everything you need to know for the annual shopping event.

STATEN ISLAND, N.Y. — Get ready for two full days of epic deals and the best savings that Amazon has to offer during Amazon Prime Day next month.

Amazon recently announced that Prime Day will be held from July 16 to July 17 this year — allowing Prime members to get exclusive access to the retailer’s lowest prices on select products from a variety of brands.

New deals will drop as often as every five minutes during select periods throughout the event, so members can come back and shop often to find what they want. Invite-only deals are also back this year, which means Prime members can request an invitation to exclusive deals that are expected to sell out.

Like in years past, the shopping event will last for 48 hours — giving consumers plenty of time to score big on deals.

On the East Coast, Prime Day kicks off on July 16 at 3 a.m. and runs through 2:59 a.m. on July 18 for Prime members in the United States.

“Prime Day is a celebration of the value we bring to members all year long, and features millions of deals across more than 35 product categories as well as discounts on Amazon devices, quality entertainment, groceries, travel, and more during the event,” said Jamil Ghani, vice president of Amazon Prime. “In fact, over the course of last year, Amazon customers saved nearly $24 billion from deals and coupons—with Prime members enjoying the vast majority of those savings—including over $2.5 billion during Prime Day 2023.”

Like years prior, consumers need to be a Prime member to cash in on the savings. If you’re not a Prime member yet, anyone can join and start a 30-day free trial at amazon.com/primeday to participate in Prime Day, get access to fast and free shipping, and enjoy entertainment benefits, like Prime Video, Prime Music and more.

Prime members pay an annual membership rate of $139 per year, or $14.99 per month. Prime student members pay $69 per year, or $7.49 per month. EBT and Medicaid recipients can snag a monthly rate of $6.99.

And Prime members don’t have to wait to shop.

You can shop early access deals starting now on products from popular brands like New Balance, HP, and Coach. Check out some of the top early deals to shop now on Amazon.

SHOPPING TIPS

It’s never too early to start preparing for what you are planning to purchase. Here are some tips for shopping Prime Day.

• Sign up for Invite-only deals. With the all-new Invite-only deals program, Prime members can request an invitation to score some of Prime Day’s best deals that are expected to sell out. Members who are selected will be notified during Prime Day with instructions on how to purchase the item at the exclusive deal price.
• Set up personalized deal alerts: Prime members can subscribe to receive deal alert notifications related to their recent Amazon searches and recently viewed items. Visit the Prime Day event page on the Amazon Shopping app between now and Prime Day to create deal alerts. Once Prime Day arrives, members will receive push notifications on any available deals.
• Explore all delivery options: There is fast, free delivery on tens of millions of items. Choose the delivery option that best suits your needs this Prime Day. Same-Day Delivery is currently available to customers in more than 90 U.S. metro areas. You can also select free delivery to Amazon Lockers or Counters, or choose a delivery day preference with Amazon Day.
• Receive deal notifications from Alexa: Prime members can ask Alexa for deal notifications on products added to their Wish List, Cart, or Save for Later. To get started, just say, “Alexa, add [product name] to my cart,” and then ask Alexa to notify you about the deal when it’s live.
• Ask Alexa for an event reminder: Prime members can be alerted at the start of the event by saying, “Alexa, set a reminder for Prime Day.”