Where To Shop for Affordable Toys (Including All the Big-Name Brands) Online

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Some kids lose interest in their toys so fast it would make your iPad spin. If this is your kid, and toys are becoming a major money suck, it’s time to fine-tune your approach and start investigating where to shop for more affordable toys online. That way you’re keeping the rotation going but also taking it easy on your bank account and enjoying the convenience of stuff delivered to your door — and without dealing toy-aisle negotiations, to boot.

Best Places to Shop for Cheap Toys

Best Inventory: Amazon
Best for Classic Toys: Walmart
Best Membership Perks: Target
Best Clearance Deals: Macy’s
Best for Promotions: JCPenney
Best Discounts: Temu
Best High-End: Nordstrom
Best Handmade: Etsy
Best Developmental: Haba USA
Best Manufacturer: Fat Brain Toys

Luckily there are so many to choose from — sites that are able to keep costs down compared to more high-end toy brains and even run sales that make filling up your cart a lot less daunting. And most of these low-cost online retailers (and a few manufacturers) cater to kids of all ages, with everything from interactive, motor skill-building toys for babies and tots to STEM toys and collectibles for tweens and beyond. Here are our favorite affordable online toy stores just in time for summer vacation.

Amazon

You know how Amazon has everything you could possibly want at arguably the best prices anywhere? Well, the same applies to Amazon Toys, where you can search by best-sellers, new releases, deals, Amazon exclusives and more, and even filter according to features like age, category and brand. The deals abound: prices start at less than $10 and discounts can go beyond 50 percent off.

Walmart

Walmart has a vast inventory of toys, and their famous deals — like Rollbacks and Clearance sales — totally apply. You can search by category, age, brand, character and even new, trending and Walmart-exclusive toys. With a Walmart+ membership, you can get free delivery and other perks. Toy prices start as low as $5.

Target

Now you have yet another reason to spend all day shopping at Target: their toy prices are unbeatable, with constant sales starting as low as $1. You can score even bigger discounts with a Target Circle membership. In addition to the more common ways, you can also search specifically for adaptive toys, collectibles, outdoor toys and more.

Nordstrom

While you’re shopping one of the best shoe departments of any store out there (in my humble opinion), make a bee-line for the toys — there’s plenty of ’em at Nordstrom, and you can search by age or type of toy. Prices start at about $10, and you can frequently find sales.

Macy’s

Macy’s has all the toy brands your kids are begging for at prices that’ll have you jumping for joy. And their online toy “department” is easy to navigate. You can look for toys by age, category, brand, interest — the list goes on and on. Peep the Clearance section while you’re at it: prices start at $4.

JCPenney

The iconic JCPenney is going strong, and you can find a slew of fun toys for all ages from birth to high school starting at $6 on sale. You can search all the typical ways and even by customer rating to see what’s hot. You’ll find tons of sales here, too.

Etsy

Etsy toy selection is a bit different from your name-brand fare. It’s largely artisan-made, so you can shop unique pieces and one-of-a-kind finds while supporting small businesses. Prices are set by the seller so they run the gamut, but dig around and you’ll find some really incredible deals on the cutest toys.

Temu

Looking for incredible prices? Head straight over to Temu, where discounts are as deep as 90 percent! Their toy inventory is massive and deals are monumental, with sale prices starting at less than $1, believe it or not. Every kind of toy you can imagine is here (including gag gifts), and you can search by toy price.

Haba USA

At Haba USA, you’ll find an amazing assortment of next-level toys including STEM toys, bath toys and Montessori toys. The site runs sales often, but even their regular prices are reasonable, starting at $6. You can shop the site’s online catalog, search by category and even shop toy bundles.

Fat Brain Toys

Fat Brain Toys started as a boot-strapping father-and-son brand and grew into a national sensation, but they’ve kept their prices down to earth — you can find prices as low as $2. There are so many types of toys for every age it’s hard to narrow it down to the best, but you can search best-sellers across the site and even browse Fat Brain’s own collection.