Why Flutter’s sports betting legacy isn’t ‘easily replicable’

Sports betting operators are going long and re-entering the field reinvigorated as the NFL season kicks off. Flutter Entertainment (FLUT), the parent company of sports betting platform FanDuel, has captured investors’ attention due to its remarkable success in the market.

Barclays director of equity research for gaming, lodging, and leisure Brandt Montour joins Catalysts to explain why he considers Flutter Entertainment an “undisputed leader” in the sports betting landscape.

Montour highlights Flutter’s ability to achieve a higher parlay mix among bettors compared to its competitors, resulting in greater revenue and winning holdings. “It’s not easy to do that business. That business is incredibly complicated and requires incredibly sophisticated technology, and risk management, and trading and this expertise that FanDuel has leveraged from its parent company Flutter,” he emphasizes.

Montour adds that Flutter has “built this technology and expertise for decades over international markets. This is basically the outcome of a moat that Flutter… has been building for a long time. And that’s why it’s hard for others to break into it.”

Montour mentions competition from DraftKings (DKNG), ESPN Bet, Fanatics, and Bet365, but maintains that breaking into the market is challenging. “I think that there have been waves of competition,” he tells Yahoo Finance, but states that Flutter’s dominance through FanDuel is not “easily replicable.”

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This post was written by Angel Smith