Why World Gym Has Become a Lifestyle Brand for Fitness Enthusiasts

For over 46 years, World Gym has helped individuals around the globe transform their lives through fitness. From its humble beginnings in Los Angeles, California, to becoming a globally recognized icon, World Gym has been at the forefront of the fitness industry, offering unparalleled experiences to those serious about their health and wellness. 

And the number of people serious about their fitness has never been higher. Strength training is experiencing a remarkable surge in popularity, for example. According to Mindbody’s 2024 wellness trends report, strength training is the key to longevity. Over 60% of consumers now include weight or strength training in their fitness routines, with many working out two to four times per week (Athletech News). Gen Z, in particular, is embracing strength training more than previous generations. More than 50% of Gen Z individuals exercise regularly, and many desire to start strength training (Wellness Creative Co). 

Today, World Gym continues to inspire and support these fitness enthusiasts of all levels. Here’s how.

A Legacy of Excellence

The roots of World Gym stretch back to the 1960s, when it was founded by the legendary bodybuilder Joe Gold. Nestled in the vibrant fitness culture of Muscle Beach, the gym quickly became a mecca for serious bodybuilders and fitness aficionados. Iconic figures such as Arnold Schwarzenegger and Lou Ferrigno graced its halls, setting the stage for what would become a revolution in the fitness industry.

Tom Dievart, World Gym VP of Marketing, explained, “In the 1970s, there weren’t many options for working out. World Gym distinguished itself with its custom-made equipment and laid the foundation for a new era of personal fitness.” 

More Than Just a Gym

At World Gym, fitness is more than just a routine — it’s a lifestyle. The gym offers a comprehensive array of amenities and programs designed to cater to a diverse range of fitness needs and preferences. 

Members can take advantage of personal training and coaching, group fitness classes, body composition analysis and the World Gym Athletics program. These offerings ensure that everyone, from seasoned athletes to those just beginning their fitness journey, can find the support and guidance they need.

The Barbell Café and Pro Shop add an extra layer of convenience and community, providing nutritious smoothies, branded merchandise and supplements to support a holistic approach to fitness. Visitors can also take advantage of Personal Training and exclusive exercise programs.

Inclusivity and Community

World Gym prides itself on fostering an inclusive and welcoming environment for all members. The gym’s facilities are designed to accommodate a wide range of fitness levels and body types, ensuring that everyone feels comfortable and supported. Many locations offer exclusive workout areas or comfort zones for women, for example, providing an even more personalized and safe experience.

“We are a gym born of competitive bodybuilders, but that doesn’t mean you have to be one,” Stanton says. “All are welcome. Members today embrace the transformative journey, and strength training has never been more inclusive. It doesn’t matter where you start; it’s about where you end up. That’s how we’re different. It’s about the culture, the ethos, and results.” 

To learn more about World Gym, visit: https://www.worldgymfranchising.com/.