Woolrich Black Label by Todd Snyder: Redefining Outdoor Fashion with Heritage and Modern Flair | stupidDOPE

Woolrich has long been a staple in outdoor wear, and now, with Todd Snyder at the helm as Creative Director, the iconic brand takes on a new chapter. The Woolrich Black Label collection, which Snyder debuted at Pitti Uomo in January 2024, is officially launching in North America on October 10th, bringing with it a dynamic blend of outdoor ruggedness and city-ready refinement.

The 65-piece collection is a harmonious mix of Woolrich’s storied American heritage and Snyder’s modern design sensibilities, combining technical fabrics with sartorial elements. It’s a line that’s not only equipped for high-performance outdoor use but also refined enough for urban dwellers looking to bring the wilderness into their street style.

A Heritage Reimagined

Growing up in the Midwest, Todd Snyder has deep personal ties to Woolrich, a brand that has remained a constant in his life. “For nearly two centuries, Woolrich has continued to innovate while staying true to the qualities that have made it an iconic must-have. I can’t wait to usher in this next chapter with Woolrich Black Label and continue the legacy,” Snyder shares. His nostalgic connection is evident in the Heritage line, which pays homage to some of Woolrich’s most iconic styles.

The collection features timeless classics like the Woolrich plaid shirt, now elevated in refined Italian cashmere. Another standout is the Woolrich Arctic Parka, once worn by Admiral Richard E. Byrd on his Antarctic expeditions, which has been reimagined for the modern adventurer.

A key player in this collection is the Hooded Cruiser Jacket, crafted from luxe red Italian wool and designed with a blend of functionality and fashion in mind. The Marled Cable Knit sweater, in salt-and-pepper with a cowl neck, showcases Snyder’s talent for taking practical designs and turning them into contemporary essentials.

The Future of Outdoor Style: Technical Line

While the Heritage line taps into Woolrich’s rich past, the Technical line is where Snyder’s modern vision shines. Designed for both the adventurous outdoorsman and the fashion-forward city slicker, the line features high-performance materials with a chic twist. Two parkas from the fall collection steal the spotlight here: The Abstract-Striped Parka and The Ripstop Parka.

The Abstract-Striped Parka, with its shimmering drip-dyed nylon, looks more like a piece of modern art than an outdoor jacket. With materials sourced from the legendary Olmetex mill and a high-pile sherpa interior, it’s not only stylish but functional. The Ripstop Parka, finished in bright olive with a 750 down fill power, is equally bold, offering lightweight warmth perfect for standing out in any crowd.

Rounding out the Technical line are vintage-inspired pieces like the Ripstop Parachute Pant and luxurious Alpine Boots with shearling interiors, showcasing the perfect balance of function and style.

Todd Snyder’s Banner Year

The launch of the Woolrich Black Label collection marks yet another milestone in what has already been a standout year for Todd Snyder. From being honored at Pitti Uomo to his recent success at New York Fashion Week, Snyder continues to make waves in the fashion industry. The Woolrich Black Label collection will be available starting October 10th, both online at ToddSnyder.com and in select Snyder stores across the U.S.