Worldclass Streetwear: Fashion with a Mission to Fight Colon Cancer | stupidDOPE

Worldclass is redefining streetwear with a purpose. Founded as a not-for-profit brand, Worldclass merges minimalist design with a life-saving mission: raising awareness and funds to combat colon cancer. With 100% of its profits dedicated to increasing access to colonoscopies in underinsured communities, this brand proves that fashion can be both stylish and impactful.

From Diagnosis to Dedication

The inspiration behind Worldclass is deeply personal. Founders Brooks Bell and Sarah Beran were both diagnosed with early-onset colorectal cancer in their 30s, a shocking discovery that might have been avoided with earlier detection. After successfully entering remission, the duo committed themselves to sharing the knowledge they gained through their experiences.

Bell, a marketing expert and founder of her namesake consumer insights company, and Beran, a stylist whose clients include Aurora Culpo and Katrina Scott, saw an opportunity to make a difference. By combining their professional expertise and passion for advocacy, they created Worldclass to promote awareness about the importance of preventive screenings like colonoscopies.

Fashion with a Purpose

At its core, Worldclass embraces minimalist aesthetics while carrying a profound message. The brand’s clothing line features clean, timeless designs that appeal to streetwear enthusiasts and those who value understated elegance. Each piece serves as a conversation starter, encouraging discussions about colon cancer prevention and early detection.

By directing all profits toward funding colonoscopies in underinsured communities, Worldclass takes its mission beyond awareness. It addresses a critical barrier to care by providing access to a procedure that can detect colon cancer early or even prevent it altogether.

A Proven Track Record in Advocacy

Worldclass builds on the success of Bell’s previous campaign, Lead From Behind, which partnered with Ryan Reynolds and Rob McElhenney in 2022. Their social media video highlighting the importance of colon cancer screenings garnered over 16 million views in a single week, with 3.3 billion media impressions. The campaign led to a 36% increase in colonoscopy appointments and a 244% rise in social media engagements about colonoscopies.

This success demonstrated the power of leveraging popular culture and storytelling to promote health awareness, a strategy Worldclass continues to embody.

Making a Difference Through Design

Worldclass isn’t just a brand—it’s a movement. By choosing simple, versatile designs, the founders aim to create pieces that resonate with a wide audience, spreading their message further. Each sale directly funds colon cancer prevention efforts, making it possible for those who purchase Worldclass apparel to take part in meaningful change.

Beyond raising funds, the brand encourages open conversations about a topic often avoided in public discourse. With colon cancer being both preventable and highly treatable when detected early, Worldclass strives to normalize discussions about screenings and empower individuals to take proactive steps toward their health.

The Importance of Early Detection

Colorectal cancer is the second leading cause of cancer-related deaths in the U.S., but it doesn’t have to be. Early detection through colonoscopies can significantly reduce the risk. Unfortunately, many underinsured communities lack access to this vital procedure.

Worldclass bridges this gap by allocating all profits to programs that make colonoscopies more accessible. The brand’s initiative emphasizes that prevention is key and that everyone, regardless of socioeconomic status, deserves access to potentially life-saving care.

How to Support the Mission

Worldclass offers an easy and stylish way for individuals to contribute to the fight against colon cancer. By purchasing their apparel, supporters can help fund colonoscopy access and amplify the message of prevention and awareness.

For more information or to shop the collection, visit Worldclass’s official website or follow them on Instagram @worldclass. Together, fashion and advocacy can make a meaningful impact.

Worldclass is proof that streetwear can be more than just a fashion statement. By aligning style with substance, the brand empowers its customers to support a cause that saves lives. With its minimalist designs, impactful mission, and commitment to accessibility, Worldclass is a reminder that even the smallest actions—like buying a t-shirt—can lead to significant change.