X Games Taps Dual-Sport Icon Jeremy Bloom as CEO

Jeremy Bloom is the new CEO of X Games, the action-sports event series announced Thursday. The event has hired someone who made his name as a unique dual-sport athlete, in skiing and football, who took the NCAA to task over NIL rights after the premature end of his collegiate career.

Bloom previously led Integrate, which he founded in 2010, two years after his brief NFL career ended. The B2B enterprise software firm was bought by Audax Private Equity in 2022.

“The opportunity to lead the X Games is more than just a professional milestone—it’s a deeply personal honor,” Bloom said in a statement. “Returning to my roots in sports and action sports, in particular, feels like coming home.”

The Colorado native excelled as a freestyle skier and a wide receiver. At 15 years old, Bloom was the youngest male freestyle skier to be selected to Team USA. He was a two-time Olympian, a former world champion and a 10-time World Cup gold medalist. Bloom was inducted into the United States Ski and Snowboard Hall of Fame in 2012.

Bloom attended the University of Colorado, where he was named a first-team freshman All-American as a kick returner. His time on campus was cut short after the NCAA declared him permanently ineligible for trying to fund his training in preparation for the 2006 Winter Olympics through skiing-related endorsements. The saga turned Bloom into an activist of sorts against the NCAA’s amateurism policies, with the tide finally shifting in recent years with the advent of NIL rights in college sports.

He was selected by the Philadelphia Eagles in the fifth round of the 2006 NFL Draft, spending two seasons with the team as a kick returner. He also had a training camp invite from the Pittsburgh Steelers in 2008.

Bloom founded the nonprofit Wish of a Lifetime, which grants lifelong wishes for people aged 80 and over. He remains the chairman of its board after AARP acquired the nonprofit in 2020. Though he’s moving into the new role with X Games, he retains a seat on Integrate’s board of directors.

His arrival at X Games comes after the new leadership revamped the competition from semi-annual events of its ESPN days to a year-round league called the X Games League (XGL), where individual athletes represent multisport teams. The new league, set to launch in 2026, will still host summer and winter tentpole events—renamed Summer XGL and Winter XGL—that will be broadcast on ESPN. The Disney sports group, which founded X Games in 1994, retained a minority stake in the company.

Bloom’s sister, Molly, is the author of the memoir, Molly’s Game, that was adapted into the 2017 film of the same name that starred Jessica Chastain.