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You Can Now Smell Like Crumbl Cookies
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If it wasn’t enough to simply consume Crumbl cookies, you can now lather yourself in their sugary aromas.
The beloved cookie company, which has become a Los Angeles hotspot and celeb favorite in the past year, has now partnered with Dove on a body care collection inspired by their most popular flavors. The Walmart-exclusive lineup, which is now available to shop on the retailer, includes a Lemon Cookie body scrub, Strawberry Crumb Cake moisturizer, Confetti Cake body wash, Lemon Glaze deodorant and more.
Dove announced the partnership last week ahead of the holidays. “If you’ve been waiting for Dove x Crumbl, this is your moment,” they wrote on Instagram. “Confetti Cookie, Lemon Glaze and Strawberry Crumb Cake are now available as body wash, scrub, deodorant and hand wash, exclusively at @walmart.”
Crumbl Cookies was first founded in 2017 by cousins Jason McGowan and Sawyer Hemsley. Their first store was in Utah and has since grown to over 1,000 locations in the U.S. After opening their Los Angeles storefront, the dessert company became a viral hit thanks to their weekly surprise flavor drops, which celebrities such as Kylie Jenner often taste test on their social media channels.
Over the past year, Crumbl Cookies has become the fastest-growing dessert shop chain in the U.S. In 2023, it made $1 billion in system sales and sold more than 300 million cookies, and it’s near impossible to drop by one of their LA or New York loctions without finding a lines that wrap around the block.
Thankfully, the Crumbl Cookies body care line is a bit easier to get your hands on. But you’ll want to shop the limited-edition lineup before they sell out. Shop a few of the best products below: