YouGov: Nike is America’s top fashion brand

The YouGov fashion rankings are based on based on surveys of more than 32,000 Americans.

A new survey ranks the nation’s top fashion brands, with a global athletic apparel and footwear giant taking the No.1 spot. 

Nike is America’s favorite apparel brand,  with 37% (of the general U.S. population) considering “the swoosh” the next time they are in the market to buy clothes, according to global research data and analytics group YouGov’s 2024 fashion rankings. The brand beat out Levi’s (35%), Skechers (33%) and Old Navy (32%) as the most considered fashion brand among all American consumers.

Nike also led consideration among Gen Z consumers (57%), ahead of Adidas (51%) and Puma (33%) in the YouGov ranking, which is based on based on surveys of more than 32,000 Americans.   

“Nike has capitalized on the rise of athleisure to become the dominant apparel brand in the US,” said Kenton Barello, VP at YouGov. “The brand’s continued growth is built on powerful word of mouth and buzz generated through its high-profile athlete endorsements, while its strategy of focusing on technology and design has helped drive consumer perceptions that Nike offers both quality and value.”