YouTube Music Premium early adopters will soon have to say goodbye to their discount

Were you one of the first people to jump on YouTube’s “Music Key” streaming subscription back in 2014? If you were, then you’ve probably been enjoying YouTube Music Premium at a discount. Unfortunately, that discount is about to come to an end in the next few months.

First spotted by 9to5Google, users are reporting that they have received a new notification from YouTube Music. The notification warns that early adopters of Premium in Europe will soon have to pay more for their subscription. According to the notification, these users will have to start paying €10.99 a month, bringing the price in line with what everyone else pays for the service.

Back when YouTube launched the Music Key beta, subscribers were charged $7.99, with international prices being similar. Google allowed those subscribers to stay at the same rate after it left the beta period and also when YouTube Music relaunched in 2018. The pricing has stayed the same, but that won’t be the case anymore it appears.

At the very least, Google isn’t imposing the price increase right away. The note mentions that these members will have “at least 3 more months” before the price is raised. It also states that you won’t see the change in your billing before March.

At the moment, it’s unclear if anyone in the US has received one of these notifications. We have reached out to Google for clarification.