Zooming Past Zoom: How In-Person Connections Drive Business Success

Go ahead, tell me how great Zoom is. I have heard this more times than I care to repeat. 

In today’s fast-paced digital world, where communication tools like Zoom and Microsoft Teams have become as commonplace as texts and emails, I remain steadfast in believing that nothing can truly replace the value of face-to-face business meetings. After more than 17 years of cultivating relationships with New Level Radio clients all across the country and beyond, time after time, I have witnessed the benefits and power of in-person interactions. 

Yes, I’ll admit that the convenience of technology in our daily operations is crucial. After all, we can change a client’s music playlist at a casino 3,000 miles away with a simple swipe on a smartphone. And, no doubt, we utilize the ease of video calls pretty much every day.

But, still, certain aspects of human connection simply cannot be replicated through a screen. They’re perfect for quick check-ins, sharing updates and collaborating across distances. However, they often fall short when it comes to building rapport and resolving more complex issues.

There have been many times over the years when we would have several introductory video calls with a prospective client or new employee, but the conversation felt awkward and forced. It’s difficult to create a sense of trust and camaraderie when you’re staring at a screen instead of sitting across the table from someone.

For instance, imagine trying to brainstorm a new marketing campaign over Zoom. The conversation can easily be derailed by technical glitches, distractions or the awkwardness of constantly seeing your face on the screen. In contrast, an in-person brainstorming session allows for a free flow of ideas, non-verbal cues and a shared energy.

The dynamic totally shifts when I meet someone in person, whether it’s the first time we’ve met or we are long-time friends or acquaintances. When we sit across from one another and engage in conversation, it’s only natural to feel more of a connection. Without fail, in-person meetings help open the door to a deeper understanding of someone’s needs and goals.

In-person meetings create a space for deeper conversations and a more nuanced understanding of each other’s perspectives. It’s easier to pick up on subtle cues like body language and tone of voice, which can be crucial in negotiations or conflict resolution. Also, taking the time to fly/drive to meet clients shows that they are worth your time and energy and that you value building a genuine client relationship. With most people even hesitant to talk on the phone these days, an in-person meeting can catapult your business relationship and help build a trusting long-term, and fulfilling partnership. 

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This isn’t just anecdotal evidence. According to a study by Harvard Business Review, 95% of people say face-to-face meetings are key to successful long-term relationships in the workplace.

The benefits of in-person interactions extend beyond the business meeting itself. Going to dinner or meeting for a cocktail or coffee in a casual setting, or even shared experiences like attending a concert or sporting event together or playing a round of golf, can create lasting bonds and strengthen relationships in ways that virtual meetings simply cannot.

In-person meetings are just as important to me with current clients as they are with prospects and co-workers. As CEO and co-founder of New Level Radio, it would be easy for me to avoid the hassle and sometimes high cost of traveling to our partner properties regularly. But nothing can replace the value of seeing and feeling what’s happening inside a casino. I value the time I get to spend with our clients and love being able to catch up on things outside of our business partnership, and hearing about their families, friends and hobbies.

The same rings true with our New Level Radio team. The majority of our employees work remotely and I realize that can sometimes make them feel like they are on an island. That’s why we as a company make the effort to organize gatherings that intentionally include time for sharing personal stories and passions, creating a stronger bond among team members.

Ever since the pandemic, technology has undoubtedly revolutionized the way we work, but it’s important to remember and recognize that some aspects of human connection cannot be digitized. 

As we continue to navigate the ever-evolving landscape of business, I am certain that the power of a live sit-down will always be an essential ingredient for our company in building trust and rapport and achieving long-term success. 

Not even a pandemic could change my mind.